I agree with you - it's currently not very user-friendly or as valuable as it could be. It's a relatively new feature and hopefully it will continue to improve.
It does depend on what you need but Discoverorg could be worth considering and they can integrate well into Marketo. See DiscoverOrg | Sales and Marketing Intelligence Solution.We ...
Great reply thanks Scott - lots of good information there. We have really just started to look at this issue ourselves - we have been focusing on inbound only in countries such as ...
How are you responding to the pending changes to European data law (the General Data Protection Regulations)? It is likely to have a significant impact on marketing in Europe and i...
We have sent large batches of emails a number of times.In my experience (and excuse me for stating the obvious and something you no doubt already know) good selection of the data i...
As Marketo is based on an email address I also think you can do this and I am fairly sure I have done this myself. I agree about testing it first though.I hate issues like this - w...
As you point out it does very much depend on the needs of each business but what is increasingly true and universal is that we are all moving much more towards revenue marketing wi...