Colin_Mann

I agree with you - it's currently not very user-friendly or as valuable as it could be. It's a relatively new feature and hopefully it will continue to improve.

It does depend on what you need but Discoverorg could be worth considering and they can integrate well into Marketo. See DiscoverOrg | Sales and Marketing Intelligence Solution.We use them and find the data is strong for North America and OK for the UK but (currently) a little weaker for mainland Eu...

Great reply thanks Scott - lots of good information there. We have really just started to look at this issue ourselves - we have been focusing on inbound only in countries such as Germany and Canada for some time and that's the way we will need to go for the likes of the UK too. Initially this means...

We have sent large batches of emails a number of times.In my experience (and excuse me for stating the obvious and something you no doubt already know) good selection of the data is essential. We are also very attentive to ensuring that certain countries are removed (we never send emails to Canada a...

As Marketo is based on an email address I also think you can do this and I am fairly sure I have done this myself. I agree about testing it first though.I hate issues like this - we've all faced it!

As you point out it does very much depend on the needs of each business but what is increasingly true and universal is that we are all moving much more towards revenue marketing with a need to show the contribution of marketing to revenue. With this in mind our 'tier 1' priorities for tracking (thes...

Thank you - I was looking for that link.

Interesting feature that I don't use nearly enough - thanks for reminding me with your comment.

We mainly filter using company name, email and whether a lead exists on one of our suppression lists (we have lists for employees, competitors, partners, blacklist and other similar lists). Using company name and email means that it's not 100% perfect because these need to match but it captures mos...