Brian_Law_MKTO

Since there is a ton of information on the community about how to identify and manage records which bounce repeatedly I thought it would help if they were all in one location.How to Manage Your Marketo Database for Deliverability by Kiersti EsparzaGreat tips for identifying records which bounce repe...

Running a batch campaign to set non-responsive records to Marketing Suspended is one option you can implement to prevent accidentally sending them a promotional email while you determine a re-engagement strategy. Here is the first Part I of this article.Smart CampaignSet Records Who Haven’t Engaged ...

Whether you are a major enterprise or a small start-up, managing chronic non-responders, records who never open or click your emails, will help protect your sender reputation by reducing the chance for a spam compliant.The first step is to identify the records who haven’t opened or clicked any email...

When working with clients I often see records from imported lists where the email address field is empty. The email address is often mistakenly imported into the incorrect column/field. Using a list import template and having a QA process will help prevent the issue from happening. But if it does ha...

In a recent article by Jeff Coveney, he discusses steps to deleting bad data. Here are smart lists you can create to easily identify if a deleted record ever returns. Instead of creating smart lists you can also create weekly batch campaigns to add the records to a static list.Smart List ExamplesDel...

Instructions to identify possible invalid email addresses and to set them to Marketing Suspended while you manually clean them up. In this example, Marketo hasn't marked them automatically as Email Invalid yet. Alternatively you can skip setting the records to Marketing Suspended and simply use a Sm...