Brian_Law_MKTO

Data governance is keeping your Marketo database up-to-date, accurate and useful. Here is how to create a data management campaign to identify generic email addresses in your system.Why suppress emails to generic email addresses? They are typically tied to a group and not a specific person and if th...

Here are some helpful tips for fine tuning your Marketo data normalization campaigns. In this example, I will show how to improve a campaign used to normalize the State field.#1 Build batch campaigns instead of trigger campaigns whenever possible especially when high latency is acceptable. Batch and...

Having a lot of SFDC records can possibly impact the Marketo sync speed. I define a large SFDC instance as someone with more than 1M records based on the number of Account, Contacts and Leads they have. The first step in optimizing sync performance is to run counts in SFDC on the number of Accounts,...

All the great articles about implementing a custom sync rule in one location. Enjoy!First, what is a custom sync rule? A custom sync rule can be used to keep specific records from syncing with Marketo. For example, if you have a lot of records without an email address it is recommended not to have t...

Customers often ask me for tips for improving the integration, specifically the sync speed, between Marketo and SFDC. The syncing of a lot of fields can impact performance. Here is a list of things you can do to optimize the field sync between the two systems.Start by reviewing the activity log of a...

Do you ignore the Marketo notifications because looking at potential issues isn't much fun? Many times they aren’t as bad as you might. Here are some of the common notifications I have seen and some tips regarding what to do about them.NotificationWhyExample of ErrorImpact to Marketo if anyRecommend...