Kate_Colbert

Consistently setting Acquisition Program (AP) is a best practice for data completeness and reporting (if you need a refresher on the importance, start here!), but it's possible to find yourself in a situation where this best practice wasn't always followed historically in your instance. If this is ...

Exciting times here at Marketo Measure! There are 9 newly released Discover Dashboards that are already released to ALL Marketo Measure instances. Here's what's new: Revenue Overview Board - The Revenue Overview dashboard provides insights into the total revenue derived from your CRM, shedding ligh...

New video alert! This is an awesome Marketo Measure overview video! It's super helpful in explaining the app and attribution at a high-level, especially to others in your org who might not be as close to marketing measurement. Kudos to our Product Marketing team for putting this together! 🙌

To achieve greater reporting potential with Marketo Engage, you should always be defining Program Membership, Program Success, and Acquisition Program! This is because Marketo Engage offers several out of the box reports that need these three values defined in order for the data to pull through. S...

Marketo Measure already has documentation on revenue amounts but I find that a lot of people are still a bit confused as to what exactly is going on. This post seeks to break it down and help you understand if there's any action needed to make sure Marketo Measure is pulling from your preferred reve...

If you are using Marketo Measure and migrating to a new instance of Salesforce this article will outline the overall steps to follow. Migrating Marketo Measure data from one production Salesforce instance to another can be done if the data is migrated/mapped exactly as it was in the original org to ...