About Jessica_Ruffalo

Jessica_Ruffalo

I've noticed the CRM ID isn't populating for my accounts although I imported it. Does this take time to show?

Jessica_Ruffalo · ‎10-30-2020

Hi - We have started using Adobe Analytics and CID as our URL tracker of choice. I am new to using the CID so please excuse my inexperience. I've been assigned to determine the channel, source, medium etc. of about 300 leads by only using their CID that we began capturing since August, via a hidden field on our forms. We still have GA URL tracker fields hidden in all of our forms -- it was wonderful to easily determine campaigns, channels, source, etc. and easy to report on how many leads came in through the various channels, etc. And as I mentioned, we have since then added another hidden field to capture CID - this is hell. Since I am completely new to CID's are these correct statements? - that there is no industry 'cheat sheet' to reading a CID because each company can organize them any way they want. - every value is separated by an underscore. - there can be infinite values depending on the set up of a CID With that, has anyone out there successfully been able to parse CID data from a column in a spreadsheet, (perhaps using an excel program?) and been able to break it out to channel, source and medium?

Jessica_Ruffalo · ‎06-24-2020

We have a nurture program that has 5 different streams, with varying content. How can I add a seed list to receive the content for each stream?

Jessica_Ruffalo · ‎03-18-2019

Hi Josh, After some testing - yes you are correct, it is Sunday - Saturday. I tested this by sending my self the weekly report everyday and the report numbers changed on Sunday! Thanks!!

Jessica_Ruffalo · ‎03-08-2019

Hi, I've created a Lead Analysis report in RCE. And when configuring the report I am pulling over "Lead Created Week" as a filter. In that filter I'm looking for the leads that were created last week. So my question is, does anyone know the start and the end day that the report is pulling from, Sunday-Saturday or Monday - Sunday? Or it could be Wednesday - Tuesday?!? Help.

Jessica_Ruffalo · ‎01-30-2019

Was this ever solved? or did you find a solution?

Jessica_Ruffalo · ‎02-03-2017

Ahhh Very cool. Ok I understand. Thank you for your help!

Jessica_Ruffalo · ‎02-01-2017

This is great information and I appreciate your time writing this out. do you have an example of what a form would look like with an always-on and conditionally editable email address field? I understand your reasoning, but I'm have trouble picturing this in real life.

Jessica_Ruffalo · ‎01-18-2017

We are having a discussion on what fields should always be asked on a form - First Name, Last Name, Email Address? There is a thought that we only need to ask for First Name and Last Name and Email will be the first progressive field - only asking for it once. That seems like an odd experience because when the prospect comes back, we could be asking for First Name, Last Name and then Company Name or Budget.. So my question is what are your "always on" fields for progressive profiling? And does email address matter? If so, then why?

Jessica_Ruffalo · ‎09-13-2016

I have a group of folks that I've set up for a subscription to a smart list. However, when they receive the smart list, it's not cached or refreshed which then sends them outdated information. Is there a way to fix this or set it up so that they will receive the most current list when the subscription push happens? Thanks.

Jessica_Ruffalo · ‎06-06-2016

Hey there folks, We are looking to start a campagin and the question was raised to whether or not the campaign is responsive/optimzed for mobile. We saw the templates and plan on using the mobile template for Dialog RTP but does that mean that we have to segment our users that only visit the page from a mobile device? So we could in fact have two campaigns running, one for desktop and one for mobile? two segments (mobile and non-mobile), two campaigns (mobile template and non-mobile template)?

Jessica_Ruffalo · ‎03-15-2016

thanks again. The examples are great!

Jessica_Ruffalo · ‎03-15-2016

This has made my life so much easier. Thank you Brian Law

Jessica_Ruffalo · ‎03-15-2016

We are looking into vendors to help manage our content with great analytics. What do you use?

Jessica_Ruffalo · ‎03-14-2016

Thank you Rachel! David Myers Do you have more specifics? There is also missing data when I click on 'Impressions' to view who the ad impressed on - ours is empty, does that take time to display information as well?

Jessica_Ruffalo · ‎03-10-2016

We see the same numbers (Impressions) the next morning, that we saw the day before... not sure if this is a bug, but at some point the campaigns reset, we are just not sure exactly when. Does anyone have an answer? If not, I'll open up a case with support.

Jessica_Ruffalo · ‎03-08-2016

Sales is not convinced that by a customer clicking a link in a renewal campaign that it's worth of attribution. We have a tough crowd here.

Jessica_Ruffalo · ‎03-08-2016

Thanks Rob - Does it sound right to say you are looking at first touch (which campaign brought them into the database) as the marketing influenced campagin?

Jessica_Ruffalo · ‎03-07-2016

We are turning down the path of what is the best way to attribute marketing's influence on Customers; specifically renewals/cross-sell/up-sell. There has been thoughts that responding to one Marketing email campaign isn't enough to assign marketing an influence. There has been thoughts to create a separate scoring structure similar to a lead score, but would be for contacts. Also, we've thought about concatenating behavior of a customer within campaigns and web visits within a certain time frame could contribute success. What do you do? And does Sales buy it?

Jessica_Ruffalo · ‎03-02-2016

We did not and that was the culprit! Thank you Yanir!

Jessica_Ruffalo · ‎02-24-2016

Hey Josh, do you know if data.com has a plug in or webhook for MKTO? or how easy integration is? I've looked at Launchpoint and didn't find anything, however I did find your slideshare but noticed that the UI is different...

Jessica_Ruffalo · ‎02-24-2016

We have come across an issue with our RTP program. On our home page we have an RTP default campaign, if you click the CTA you'll see the iesrc=ctr. if you go back to the home page, click on the CTA again, there is no iesrc=ctr. Our default RTP campaign is the same campaign/CTA that is on Sitecore. So it seems as though we are seeing RTP only once, but when we refresh, we are not seeing RTP any longer. Any one understand???

Jessica_Ruffalo · ‎02-01-2016

Vote for it here!!

Jessica_Ruffalo · ‎01-27-2016

We have over 40 RTP Campaigns in our instance and are always adding more to create the best personalized site we can. Because there is no option to archive, it is becoming cumbersome to sift through old campaigns (which we marked as Paused). Can you please have an archived option for RTP! Thank you!!

Jessica_Ruffalo · ‎01-23-2016

Yanir, Is this still the case where RTP doesn't support Tokens?

Jessica_Ruffalo · ‎12-16-2015

Alright I'm not sure the best way to ask this question, but here it goes... we have a campaign running in RTP created for just our customers. We built the segment by looking at SFDC Type. So, SFDC Type = Contacts is the actual segment. I am listed as a customer and this morning I cleared my cache and the Customer Only Campaign went away and I am now seeing a lower priority campaign. Why is that? Does clearing cache delete a CRM Segment? I know Marketo RTP does reverse IP look up, but does that trump field specific segmentation? Am I missing something here??

Jessica_Ruffalo · ‎12-09-2015

I understand what this means - but how can I pull a list to find out who these XX people are? I want to track them and see what happens to them, and i've pulled lists using the Clicked link in webpage is any and RTP Query string is ?iesrc=ctr and fills out form is Any - and that doesn't match up at all. I need to be able to double check these reports when I'm asked questions by leadership.

Jessica_Ruffalo · ‎12-09-2015

So we have these nurturing campaigns that are always on - or our evergreen campaigns. The concern is when we have content that is specific to a segmented group within the nurturing campaign. How do we target and email these specific leads that are currently in a stream?

Jessica_Ruffalo · ‎11-13-2015

Hi there, In adding to this conversation regarding Digesto blog. We currently use Digesto for our blog, and am having a hard time finding individual email send stats. I see the most recent blog's email stats but not each time the blog is triggered... Any idea on how I could find this out?

Jessica_Ruffalo · ‎11-06-2015

We have a bunch of RTP Campaigns that we no longer need to promote/use. I'm cautious to delete the campaing in RTP becasue I'm not sure what that means in terms of data. Will we loose all data from that campaign? If so, that's not a good thing incase we need to report on last quarter or year-in-total numbers. Does Delete really mean archive (hopefully:))? I'm at a lose of what to do and the amount of 'paused' campaigns is getting bigger. HELP!!!

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CRM ID not populating

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