David_Myers

Yes, this is being considered in the design and development for Web personalization in the Sky UX experience. ... View more

It's purposefully open to create any category, so flexible to accommodate many options. The best cases I have seen are for product, solution types, Content resource types (like blog, video, PR), language (English, Spanish), Stage of Funnel (Top, Middle, Bottom). Hope this helps! ... View more

Marketo Predictive Content product offers you recommended content in email. It will discover your content (if this is in uberflip it can discover it as well), you can edit and prepare it for the recommendation outputs for Web and Email, and then upon email open we will recommend the best piece of content to the email recipient based on the AI algorithm. See more here: https://docs.marketo.com/display/public/DOCS/Enable+Content-AI+in+Emails https://nation.marketo.com/docs/DOC-4273-predictive-content-faq  ... View more

This has been added and completed in our Fall release as of Dec 15, 2017. You can now add these URLs that will be recognized as the image files in Predictive Content Rich Media and Email. Thank you for the feedback ... View more

Hi JD, Thanks for the idea, depending on the use case you may want to look at the attribute in Web Segmentations of Exclude Pages, so your segment won't match a web visitor when they on this page/s and therefore the Web campaign won't show. The Target URL syntax allows us to know and be pinpoint to the URL for In Zone campaigns, in order for better speed, performance and execution of the campaign. ... View more

Yes it can. Recommended to test and preview it before launching. ... View more

Yes, you can create a carousel in an In Zone Campaign for Web Personalization. 1. If you have ID on specific slides in the carousel, this can also be changed with an In Zone. If you replacing the whole carousel, make sure you have the correct ID placement identified on the page that replaces the whole area where the carousel is displayed. 2. Add the necessary Carousel code: HTML / Any Javascript needed for the carousel effect / CSS to the HTML code of the Web Campaign Editor. 3. Make sure you previewing your Web Campaigns with the browser add-on (for Chrome or Firefox), this will provide a more accurate experience as to how the personalized campaign shows up. ... View more

Hi Jason, I assume you referring to the pre-defined out of the box segments we create when you start an account, so you have some segments and visitors matching and meeting these criteria. Firstly I would recommend, creating your own segments based on the use cases and business needs you have. Such as what types of audiences you want to capture (match) when they come on your website and personalize content to them in real-time when if they meet the audience criteria you defined. See more in Docs here: RTP Segments - Marketo Docs - Product Docs As to answer more directly your question, we identify your web visitors via reverse IP lookup to know their organization name and from that match the name with Marketo's proprietary data of firmographic details like industry. So if a visitor from an IP registered to Microsoft comes onto your website, we identify them as Microsoft and know they from the software and internet industry, and know other data points, and then in real-time can personalize content to them based on the segments you created. A visitor matches the segment when they meet the criteria you defined in the segment based on firmographic, location and behavioral attributes. In your case these visitors that matched the education industry, where visitors we identified coming from educational institutes, like schools, universities, colleges etc... ... View more

Good idea, regarding the frequency of campaigns, we looking at ways to try provide something like this. As for time-based campaigns, you can do this by Scheduling a Web Campaign: http://docs.marketo.com/display/DOCS/Schedule+an+RTP+Web+Campaign  and set different repeated days and time. ... View more

See the following docs that address these requests related to mobile responsiveness, previewing how campaigns look on mobile and adding when a campaign displays on load, delay, scroll, exit intent! http://docs.marketo.com/display/DOCS/Release+Notes%3A+Summer+%2717#ReleaseNotes:Summer Please Note: All existing Web Campaign templates provided are now available for Dialogs and Widgets and are mobile responsive. You can preview this in the new preview feature that allows to view a campaign how it would look on on desktop, mobile & tablet. More web campaign feature enhancements for Widgets and Dialogs found Here: Widget - http://docs.marketo.com/display/DOCS/Create+a+New+RTP+Widget+Web+Campaign Dialog - http://docs.marketo.com/display/DOCS/Create+a+New+RTP+Dialog+Web+Campaign ... View more

Hank, For testing, you should in most cases see the segment match immediately and then the campaign impression. the timing we specify is when there is very large web visitor data to process and show in the visitors page which sometimes takes a bit of time to display in the interface. It does not affect in any way, the real-time processor of matching a visitor and showing them the Web Campaign, it's just a delay in the reporting shown to the marketer in extreme, high volume cases. ... View more

Kamal, A few ideas but more details needed here: You correct in saying it should be more or less equal impressions 50/50 for 2 campaigns that are ab tested. Were the campaigns started at the same time? Are they both set to Launch and not Scheduled or Scheduled at the same time? Are they targeting the same segment (which they should be)? What type of campaigns (Dialog, Inzone) and check the target URL making sure the campaigns are showing up upon segment match and the visitor is seeing them (impression). Those are just some ideas and checks, best would be to send through a support ticket, with the campaign details for further investigation. ... View more

Tara, To use Predictive Content for your Website (including Landing pages), you have two options: 1. To add it via the recommendation Bar See Docs here: Enable the Content Recommendation Bar - Marketo Docs - Product Docs 2. To add it as Rich Media Recommendations See Docs here: Enable Predictive Content for Web Rich Media - Marketo Docs - Product Docs and here: http://developers.marketo.com/javascript-api/web-personalization/rich-media-recommendation/ ... View more

Yes, we plan to add delays for widgets soon, hopefully by Summer release 2017. ... View more

Dory Viscogliosi​ See the latest release updates for Spring 2017 which includes Exit Intent and more style, effect options for Dialog Web Campaigns. Release Notes: Spring '17 - Marketo Docs - Product Docs We have included the following for Dialog web campaigns: Upon scroll down Upon exit intent Animation in and out (effect, timing, direction) Modal color and opacity selection Close button dialog customization ... View more

Please see we added a new Web Campaigns status called "Archive" to set aside those campaigns you not using from the main default view in Web Campaigns. See Docs here: Archive a Web Campaign - Marketo Docs - Product Docs ... View more

Please see we added a new Web Campaigns status called "Archive" to set aside those campaigns you not using from the main default view in the Web Campaigns page. See Docs here: Archive a Web Campaign - Marketo Docs - Product Docs ... View more

Hi Angel, within the Web Personalization (RTP) web campaign for a dialog style you can add the creative (HTML, Javascript) you want so this can include two options for the user to select or click on the one that appeals to them. You could also set one option per Web Campaign and do an A/B split test, to see which of the Web Campaigns produces a better result and click through rate. ... View more

Hi Lucho Soto​ You may also be interested to know that as of the June 2017 Release, you can select the positioning and style of the Dialog close button. See the doc here: Create a New RTP Dialog Web Campaign - Marketo Docs - Product Docs ... View more

Hi Liz, Rich Media Titles are Set to a 50 char limit, so they can best fit the template styles where they are displayed. See the developers documentation on this topic and example screenshots of the template here: http://developers.marketo.com/javascript-api/web-personalization/rich-media-recommendation/ ... View more

We provide an out of the box feature for Dialog Campaigns to delay the campaign by a defined number of seconds. See Create a New RTP Dialog Web Campaign - Marketo Docs - Product Docs - Display On and Delay ... View more

Hi Erica, The reference to " Note: Visitor data updated within 24-48 hours" refers only to the amount of time it may take for the data to be displayed in reporting in the Web Personalization application. The segment matching and web campaign displays are performed in real-time (milliseconds). If you are a web visitor on the site and match a segment and a web campaign is associated to the segment, then you will see the web campaign immediately on the website. The drill-down by the Marketo user in the platform to view the segment matches, in the case when there are a high number of matches may take time to process and show the Visitor page in the platform, but the whole idea and concept of our Web Personalization platform and our real-time processor is matching the web visitor based on the segment criteria you created and show him personalized campaign in real-time. ... View more

Hi Aaron, I just recently came across your question about Predictive Content, Interesting question here, for our predictive content discovery and recommendation engine, we consider a piece of content a URL. We discover all URL that are HTML, PDF, Video based, so in your case of 2,000 unique product URLs. Yes we can discover this and these URL's are processed in the machine learning and predictive analytics engine to produce a predictive content result that you can display on your website or within your email. It will take into account various parameters, like what type of visitors viewed the URL (your product), their behaviors, similar visitors, and the popular, trending, newness of the content, etc... So on that level you can leverage and use the Predictive Content application. However, we did not build predictive content specifically for B2C and it's not optimized for specific B2C use cases, so we do not take into account B2C parameters like prices, purchase history, etc... So on that level it won't be ideal. See this doc I wrote explaining more about the Content Auto-Discovery Process: How Auto Content Discovery Works in Predictive Content Regards, David Sr. Product Manager - Predictive Content ... View more

It should not make any influence, assuming your staging visits and metrics are much smaller than site wide visits and averages. Make sure you do not approve, enable any stage pieces of content for Predictive. If it bothers you, you can set up separate stage domain and RTP JS code to do your testing on stage, but I wouldn't worry about it. ... View more

Hey Dan, We have it on the plans to support additional video platforms in our auto-content discovery process (including Brightcove, and also Vidyard). Cannot commit to a date yet, but look out for it. In the meantime, you can manually add content (including video content) from the Application. ... View more