Rather than creating a unique piece of content for every single segment, it would be useful to target multiple segments with the same content when there is overlap. For example, if I have a piece of content that is relevant to two industries, it would be useful to create a single Web Campaign that is leveraged by other industries. ... View more

We do a lot of specific geographic targeting. Targeting every single zip code (or postal code here in Canada) can require some huge lists. It would be useful to use wildcards within the zip/postal codes to reduce the size of our lists. ... View more