Felicia_Escolin

The numbers I see under the Unsubscribe column in the Email Performance Report does not match the number of people that come up when I create a smartlist that says show me users who clicked on the unsubscribe link (Clicked link in email>contains: Unsubscribe=TRUE. Thoughts?

I created the smart campaigns needed to set up interest scoring, but how do I incorporate this into Marketo's Web Personalization platform? I can add smart campaigns in Web Personalization, but I can't find a way on how to add the scored in there as well. Any thoughts?