Brian_Law_MKTO

Using Inferred Company information is tricky due to the thousands of different interent service providers.Examples:It may be a lot of work to identify all the different providers for not a lot of value. In the United States some of the largest providers are Comcast Cable and Time Warner Cable, but t...

Here is an example of a batch data management campaign to populate an empty Country field with the Inferred Country value. In this case I only wanted to populate the Country field if the inferred value isn't "Anonymous Proxy."Smart CampaignPopulate Country with Inferred Country ValueSmart ListFlow{{...

Although inferred information is far from perfect it is still one of the best options for identifying the location of records which fill out your forms. Marketo populates a known record with inferred state information leveraging the IP address.If the inferred country value is not exactly what you wa...

Here is an example of a data management campaign to populate an empty State field with the Inferred State value. In this case I only wanted to populate the State field for certain countries. Simply remove Country and Inferred Country if you want to populate the State field for all countries. Notice ...

Marketo populates a known record with inferred state information leveraging the IP address when a person fills out a Marketo form. Here is an interesting article about what's behind your IP address.The Inferred State Region value for US states and Canadian provinces is abbreviated.ExampleInferred St...

The SFDC Id token can be used in emails and the value can be viewed in a Smart List and on individual records. You unfortunately can't search by a SFDC Id in the database area of Marketo.The SFD id can’t be used in a Change Data Value flow step to populate a custom field. The SFDC Id also can’t be u...

A resource guide for identifying records with suspect field values:Records with a possible Invalid Email address. Includes a solution from Sanford Whiteman on correcting common issues.Records with a generic email address.Imported records with the Unicode replacement character.Records with a suspicio...