Brian_Law_MKTO

Here are the steps I used to setup an integration using Zapier between Marketo and Eventbrite along with a few tips.BTW, thanks to Megan Truett for her instructions.Marketo Eventbrite ID Field SetupYou only need to setup the following in Marketo once. This step is super important.Create a Marketo cu...

Here’s some information to help you sort things out when you hit an API limit. First here’s a great article about API usagehttp://developers.marketo.com/blog/best-practices-for-api-users-and-custom-services/​ Summary of the article:If you have multiple web services creating individual API users is r...

If you have are going to acquire records in SFDC from different sales intelligence sources here is how to set acquisition for those records.Step 1. Create an List Purchase channel if necessary.Step 2. Create the acquisition programs for the different sources.Step 3. Create a smart campaign to set ac...

After you setup the Saleforce/Marketo integration the next step is to set the acquisition program for all the records synced from SFDC. In this example, I am going to use one acquisition program for all the SFDC records.Step 1. Create an acquisition program for your salesforce records. I am using th...

If you have a lot of partner and employee records in your system here is how to create partner and employee acquisition programs. Changing the acquisition program for employees and partner will make your program member and attribution reports more accurate.Step 1. Create an Operational Channel if ne...

Summary of what will happen when you change an acquisition program name using the Marketo Change Data Value flow step.ActivityAcquisition Program Name ChangesAcquisition Program Date ChangesChange acquisition program nameYesNoSet acquisition program name for the first timeYesYes, the acquisition dat...