We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list.
Hi Thomas,If I understand your question correctly, I think there are two distinct parts. 1) How do I accurately capture web based traffic correctly and assign lead source as the ex...
Hi Briana,In addition to using the A/B testing module in Marketo you also want to take into consideration how you set up the test. Here's an article to help you out. https://nation...
We did a really silly holiday animated video and it was one of the most engaged emails of the year and drove a huge spike in traffic to our website so I am a big fan of holiday ema...
Hi David,It might help if we understood the goal of what you are trying to accomplish. I'm sure there might be another way to get at the question you are trying to answer.
If you have a tile on your home screen called Revenue Explorer then you have the multi dimensional reporting which is essentially a complex pivot table. Many of these reports are p...
I don't have any pretty visuals but here are the definitions that I use. closed loop reporting - any metric that marketing is looking at (i.e. lead sources, channels, specific trad...
Hi Mike,So are you saying that the programs that you built are functioning like you wanted them to or that the results of the email cadence are not what you expected? If it's the f...
Obvious one is to check the spam folder. If you send to a different test email does that work? For work email addresses I have seen this happen and need to have Marketo white liste...