Michael_Florin

Hello! The initial sync between Marketo and DC shouldn't have any impact on your CRM. It's just a data exchange between these two apps. Eventually - when you have set up DC - you might want to send additional data points, like Interesting Moments, to your sales people, but that is totally in your co...

Yes, and this is your flow step:

Who tells you that you must have a trigger? 😉 It's a myth that you have to use the in-stream transition rules. You might as well move your people with Smart Campaigns.Just create an empty stream. No content, no schedule - and then create a recurring batch campaign that sends all exhausted people in...

As @uditmathur said, you can absolutely remove people from an Engagement Program entirely, but that's probably not what you want due to the loss of reporting data. But what's certainly a good idea is to move people who have exhausted all content - in a stream or in the whole program - into an empty ...

The only cases where an Email Program makes sense to me in a webinar scenario would be the invitation and probably the after-event follow-ups (to attendees and no-shows). But none of these emails need the {{member.webinar URL}} token nor the calendar entry, do they? So I'd keep all my "transactional...

This might be helpful:https://blog.jayjiang.com.au/2021-07-29-download-email-html.php

A client of ours works happily with https://www.snapaddy.com/en/, and we like their Marketo integration.

I very much agree with Katja that scoring based on program status changes is a good idea. Which of course means that you have to run a Smart Campaign that advances program status based on clicks. I'd like to add that "Link ID" is very useful for this. Tag scoreable links in your emails with specific...

The "Send Alert" Flow Step will process for every person in your Smart Campaign. Which means, if you send your email to 30.000 people, you'll also send the alert 30.000 times. Probably not what you want. So no, you can't inform your colleagues by Send Alert that a specific email was sent. Marketo do...

After some experimentation, we find that you can in fact merge fields, if they 1. Are Marketo custom fields - aka: not Marketo system-generated fields.2. Are of the same field type - no surprise here.3. Are not in use. You would have to remove all dependencies first. Once that is the case, you can d...