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Hello!You're talking about Marketo Custom Activities, right? Custom Objects little sister? Well, you can't use CAs the same way you can use Lead Database fields, when it comes to reporting. But you can use CA filters in Smart Lists, and you can use Smart Lists as Custom Columns in People Performance...
Well, there's no function in Marketo that allows you to stagger. (Which I find odd, by the way, as such a feature is often requested). But there are a couple of options to work around this scenario. I think the most common one is to split your 30k audience by using "Random Sample". First, do the spl...
Hello and happy new year! 1. Our IT team mentioned that either SPF or DKIM needs to align with the domain in the "From" header for BIMI to work, especially with Gmail enforcing this for bulk senders. My understanding is that DMARC alignment could be a requirement too. Has anyone dealt with this? Yes...
I have seen Report Subscriptions fail, but that was not due to the sending of the subscription, but the report failed to load results. In that case, the report might be overloaded with complexity - or it warrants a support ticket. But either way: Unfortunately, you can't get that notification.
I had a good experience with Qualtrics & Marketo. The integration in Qualtrics writes to Marketo Custom Activities, which allows for solid follow-up procedures, success tracking and the like. But it also comes with a price tag on the Qualtrics side. And I agree with Sanford that you can theoreticall...
Since cadence is primarily for controlling the delivery frequency within an engagement program, I understand that it cannot prevent overlapping delivery frequencies with other programs. To avoid overlapping deliveries from multiple programs, would manual adjustments be the only option? Alternatively...
We usually name the first folder ever in new Marketo instance "Global Tokens".
Let me start by saying that I love decentralized work, and in my experience it worked perfectly fine. So yes, just do it! A few hints: Keep central functions central. Sync to CRM, Lead Management, Scoring - don't make these local experiences even if it means that not every country/business line/team...
Another reason to keep separate forms could be that forms on landing page can utilize program tokens in hidden fields, which can be very handy. Embedded forms can't do that. So while I generally think that the less forms you have the better you're off, it might be acceptable to have a separate set f...
According to Marketo help this only works for Person, Company, Campaign, and System tokens. Has anyone been able to get this to work for data in a custom object? Eg we have an custom object called IterationSummary that has a field called Amount that we're hoping to pull into the Task description. I ...