That approach does appear to be valid. One thing that I would recommend would be this (because you may want to keep a UTM history in Marketo for tracking).
When utm_source is chan...
Have you ever had this series of conversations? I’m certain that many of us have.
Marketo Account Executive: You are 1,000 licenses over compliance with Marketo Sales Insights. Le...
Creating an operational Marketo Engage Interesting Moment program can be, well, “interesting.” Let me explain.
The “best practice” that we are accustomed to as Marketo Experts is ...
There does appear to be an API endpoint for this.
https://developers.marketo.com/rest-api/endpoint-reference/user-management-endpoint-reference/#/User_Management
Talk to any of t...
Hi@dillonlee02,
Here are some of my thoughts, and I know that there's a lot of debate about using external vs. native email/landing page builders and I believe that what decision ...
Not sure about external platforms (are you referring to platforms like OneTrust for preference center & cookie consent?), but within Marketo the best practice is to govern GDPR con...
Hi Jon,
I mainly use drag and drop for these purposes.
Archiving programs (would love to see an ability to select multiple programs for an archive vs. having to move everything t...
@Andy_Caron3this is really awesome, and a great overview for capturing UTMs. I am a really big fan of using Program Member fields to capture conversion UTMs at the program level, a...