Level 8 - Champion
Joined the community 02-01-2014
Level 8 - Champion
Denver, CO
Senior Manager, Marketing Operations
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We've all had these moments of dread.Your Salesforce admin pings you on Instant Message, and asks you... "Why is Marketo updating {insert random data value not associated at all wi...
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Most of us, to one degree or another, send “email blasts” (or “sends” or “communications”) as a regular tactic in demand marketing. Email can fit a variety of use cases as a standa...
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In the world of art and cooking, the concept of “upcycling” is not a new one, but has gained traction. Imagine that you are an artist and discover that someone is getting rid of th...
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One of the first things you will discover when you start working In Marketo Engage is how much your success in delivering on your revenue goals depends on your shared processes wit...
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Have you ever had this series of conversations? I’m certain that many of us have. Marketo Account Executive: You are 1,000 licenses over compliance with Marketo Sales Insights. Le...
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Creating an operational Marketo Engage Interesting Moment program can be, well, “interesting.” Let me explain. The “best practice” that we are accustomed to as Marketo Experts is ...
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What is hotter in the industry than lead scoring? You guessed it… predictive lead scoring! Sometimes you may hear the term “intent scoring” which refers to the same methodology. ...
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If you’ve spent any time in marketing operations, it is inevitable that you will have heard the question: “why hasn’t {so and so} received this email?” This question can cause us t...
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The tokens for interesting moments are a fantastic tool for sharing marketing engagement data at scale. With more and more MarTech integrating with Marketo via custom activities, i...
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Hi Marketing Nation. One of our groups is looking to evaluate video marketing platforms and mentioned a tool called TwentyThree. On the surface, it appears to be very cost effectiv...
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