Chris_Willis1

Field Mapping between CRM (Salesforce) and Marketo currently remains in perpetuity, disabling the Marketo Admin's ability to remove (or merge) a field if it has ever been mapped to a Salesforce field. A client of mine was just informed on a support call that this field mapping cannot be deleted fro...

If you have migrated to the new Marketo IMS (Identity Management), you may have started to notice something: Many new features are getting unlocked to you as an admin user. I am certain that you, like me, are excited about some of these new features we are seeing from Adobe that are making our live...

We've all had these moments of dread. Your Salesforce admin pings you on Instant Message, and asks you... "Why is Marketo updating {insert random data value not associated at all with Marketing}?" You go into Marketo, and upon doing some research you find that the record was indeed updated, but in ...

Most of us, to one degree or another, send “email blasts” (or “sends” or “communications”) as a regular tactic in demand marketing. Email can fit a variety of use cases as a standalone channel, including:Supporting awareness within your customer base of a new product launchA regular newsletter to i...