Chris_Willis1

Chris_Willis1

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Date Last Visited
‎11-10-2025 02:48 PM
Level 8 - Champion
Joined the community 02-01-2014
Rank Icon Level 8 - Champion
Senior Manager, Marketing Operations
Denver, CO
  • Practical steps to "Upcycle" your instance and stack.

    In the world of art and cooking, the concept of “upcycling” is not a new one, but has gained traction. Imagine that you are an artist and discover that someone is getting rid of their “junk” (which is in the eye of the beholder) in their yard sale. You, as the artist, take the “junk” off their han...

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    Blogs
    1690 2 0
  • solved badge Re: Contextualizing Marketo Activities when Contacts to Multiple Accou...

    HI Katja - this idea is great. I'm going to vote it up. However, this connection issue is related to Salesforce's architecture and how it exposes objects to the API, so I'm not sure how much Adobe can do here. I would recommend creating an idea on Salesforce's site, as I believe other tools are i...

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    Discussions
    3313 2 1
  • solved badge Re: Contextualizing Marketo Activities when Contacts to Multiple Accou...

    One thing that you will need to note is that the Account-Contact Relationship object in Salesforce isn't recognized within Marketo... only the primary Parent Account relationship to the contact, if you are using the native integration. Before answering the question further, what is the use case in ...

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    Discussions
    3321 2 2
  • solved badge Re: Centralized multi-touch channel attribution model, based on UTM fi...

    Thanks Sanford. @ggerla one thing you should always keep in mind is to manage your workflows so you can bulk your API calls as much as possible to avoid using up calls and (of course) potential conflicts.

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    Discussions
    3849 1 0
  • solved badge Re: Centralized multi-touch channel attribution model, based on UTM fi...

    Hi @ggerla thanks for your post. Within the UI, this is what I would expect to do but hear your concern. Do you have access to any API workflow tools? You can call, via a Self-Service flow action or a webhook, a routine that can pass the utm values and the program IDs to an API routine that can p...

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    Discussions
    3879 2 4
  • Re: Nurture Stats Overview

    Hard bounces are fairly straightforward because you will get an error code that indicates why the email bounced. Soft bounces are more difficult, but they are a leading indicator of issues that you should look at via Deliverability. A "soft bounce" is a return when Marketo attempts over and over t...

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    Discussions
    5074 1 1
  • Re: 0 engagement score

    How are you inserting your content into the engagement streams? Are you using email or programs?The reason I mention this is that Engagement score when using programs is based on program success.

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    Discussions
    1761 0 0
  • solved badge Re: Custom object fields to be used as Token

    There are a couple of Ideas out in community regarding this item. Please vote them up. https://nation.marketo.com/t5/ideas/custom-activity-triggers-enable-trigger-tokens-for-interesting/idi-p/311523https://nation.marketo.com/t5/ideas/allow-interesting-moments-to-include-custom-activity-trigger/idc...

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    Discussions
    3896 0 0
  • solved badge Re: Digital Business Card Signatures

    A few suggestions that are Marketo-native.You can develop a formatted snippet with tokens that's styled to the rep's business card. If you are synched with Salesforce, the Rep's business card detail is stored on the User record and appended to the person data. This could be something you can use a ...

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    Discussions
    1809 2 0
  • Re: Six Tips for managing the Marketo/Salesforce Revenue Machine.

    One update that a follower shared with me on LinkedIn related to Marketo-only to Salesforce field merges where legacy data exists. Even when you have full CRED rights in Salesforce, a field merge can (likely will!) result in data loss if you don't strategically account for the merge in your data m...

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    Blogs
    3737 0 0
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Public Statistics
Date Registered ‎01-02-2014 06:26 AM
Date Last Visited ‎11-10-2025 02:48 PM
Total Messages Posted 227
Likes Received 201