I have a nurture campaign that has been running for 3 months. I had a cast go out a few days ago, but I am getting engagement scores of 0 for 2 emails that have always been in the program. I can see that there are no hard bounces, or unsubscribes. The open and click rates appear to be normal. Any idea why I am showing 0 as an engagement score for these?
Here are some questions/ideas based on the Understanding the Engagement Score documentation page:
2022 Adobe Marketo Engage Champion
How are you inserting your content into the engagement streams? Are you using email or programs?
The reason I mention this is that Engagement score when using programs is based on program success.