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Creating an operational Marketo Engage Interesting Moment program can be, well, “interesting.” Let me explain. The “best practice” that we are accustomed to as Marketo Experts is this: We create an operational Interesting Moment “super program” in our operational program folder that triggers based...
There does appear to be an API endpoint for this. https://developers.marketo.com/rest-api/endpoint-reference/user-management-endpoint-reference/#/User_Management Talk to any of the DevMOPs folks on this board about how to leverage.
Hi @dillonlee02, Here are some of my thoughts, and I know that there's a lot of debate about using external vs. native email/landing page builders and I believe that what decision you move forward with depends on your use case. We are a Knak shop and have found incredible value in the tool. We hav...
Not sure about external platforms (are you referring to platforms like OneTrust for preference center & cookie consent?), but within Marketo the best practice is to govern GDPR consent policies for your known records by a program (or programs) that embodies your legal's interpretation of the regulat...
Hi Jon, I mainly use drag and drop for these purposes. Archiving programs (would love to see an ability to select multiple programs for an archive vs. having to move everything to a folder to archive multiple programs)Moving assets from folder to folder.Adding programs to engagement streams (would l...
@Andy_Caron3 this is really awesome, and a great overview for capturing UTMs. I am a really big fan of using Program Member fields to capture conversion UTMs at the program level, and really liked how you are capturing additional source data through your examples.
Great information in here Veronica!
Two things I would look for: 1. Is the person synched to a Salesforce contact with an associated account? I assume that the answer is "yes" but do want to confirm. This data will not appear for persons who are leads in SFDC. 2. If this person is a contact, then I would contact your Salesforce ad...
There is a workaround to using the PMCF in an add choice step, but it requires an additional step. First, create a local smart list in your program with the filter "Program Member Data Was Changed" and choose the value you want to filter based on. If relevant, select a Date of Activity that is rele...