Chris_Willis1

If you have migrated to the new Marketo IMS (Identity Management), you may have started to notice something: Many new features are getting unlocked to you as an admin user. I am certain that you, like me, are excited about some of these new features we are seeing from Adobe that are making our live...

We've all had these moments of dread. Your Salesforce admin pings you on Instant Message, and asks you... "Why is Marketo updating {insert random data value not associated at all with Marketing}?" You go into Marketo, and upon doing some research you find that the record was indeed updated, but in ...

Most of us, to one degree or another, send “email blasts” (or “sends” or “communications”) as a regular tactic in demand marketing. Email can fit a variety of use cases as a standalone channel, including:Supporting awareness within your customer base of a new product launchA regular newsletter to i...

In the world of art and cooking, the concept of “upcycling” is not a new one, but has gained traction. Imagine that you are an artist and discover that someone is getting rid of their “junk” (which is in the eye of the beholder) in their yard sale. You, as the artist, take the “junk” off their han...

One of the first things you will discover when you start working In Marketo Engage is how much your success in delivering on your revenue goals depends on your shared processes with your CRM. If you’re like me, and many other Marketo Engage experts, that CRM (Customer Relationship Management) syste...