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Thanks @Ambika_Shetty - these tips were such a great help to our teams. We love Sales Insight!
Have you ever had this series of conversations? I’m certain that many of us have. Marketo Account Executive: You are 1,000 licenses over compliance with Marketo Sales Insights. Let’s either set a deadline for you to get your instance under compliance or I’ll need to send you an invoice for the ove...
Creating an operational Marketo Engage Interesting Moment program can be, well, “interesting.” Let me explain. The “best practice” that we are accustomed to as Marketo Experts is this: We create an operational Interesting Moment “super program” in our operational program folder that triggers based...
@Andy_Caron3 this is really awesome, and a great overview for capturing UTMs. I am a really big fan of using Program Member fields to capture conversion UTMs at the program level, and really liked how you are capturing additional source data through your examples.
Great information in here Veronica!
Really great tip! Another great use case of what you're demoing is for language (esp. if you're defaulting language for certain countries if your preferred language data isn't filled).
What is hotter in the industry than lead scoring? You guessed it… predictive lead scoring! Sometimes you may hear the term “intent scoring” which refers to the same methodology. Every conversation that revolves around predictive scoring typically goes into one of two extremes, with levels of mo...
Really helpful. This is the ideal way to set up best practice program templates IMO
This is really awesome @Grace_Brebner3 - thanks for sharing.