Katja_Keesom

Great considerations across the platforms and for the UX @Darshil_Shah1 !For the actual Marketo changes, I would actually create your cancelation email and set up a smart campaign filtering for people who are registered for the January 12th webinar and in the flow, update their program status in tha...

I would say that the thread you refer to is only the technical definition of usable records in the database. Depending on your local regulations that can be enough, but often isn't.. Depending local regulations it could be advisable to set up a preference center and collect consent upon every form f...

As a simple first check to add to the guys' very valid questions: Is your own email address actually in the database? If not, an email will never send.

Also note that the email will have links in there with personalized tracking for the "to" recipient, so a BCC recipient clicking on a link will surely mess up your email performance stats.

Indeed. A few checks you can do to pinpoint where it is going wrong:Assuming your registration page is a Marketo LP, run a LP performance report to see whether that shows conversions.Check your smart campaign that processes registrations whether it has any members (the dumb question: I do assume the...

That would be my route as well if pulling them with proper smart list criteria is not an option. Using smart list filters with the characteristics as was done outside Marketo to get to the 70.000 records in the first place would always be my first option as you said in your first response.

That is of course unless there is a genuine reason why these people were excluded from syncing to Marketo. I hope there is good documentation around where you can see the logic behind design decisions like this. Similarly, there might be a process running in the background in Marketo managing the Ma...

If you include two simple parameters in your url to your custom unsubscribe page, Marketo will still recognize it as an unsubscribe activity and recognize the click as an unsubscribe in your email performance reports. Simply add ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## to your url.In addition, there i...

That is indeed true and also takes quite a bit of effort to warm that dedicated IP address up. If you don't have the volume or budget to look into dedicated IP, there is an intermediate solution you could discuss with Marketo Support, called Trusted IP. This is where you still share your IP address,...

In general the answers provided are correct, with the caveat that in my experience, web page visits are stored in the activity log without the protocol at the start, so you should remove the https:// in your value to make it work. Tripped me up more than a few times before I understood the logic...