That is of course unless there is a genuine reason why these people were excluded from syncing to Marketo. I hope there is good documentation around where you can see the logic beh...
If you include two simple parameters in your url to your custom unsubscribe page, Marketo will still recognize it as an unsubscribe activity and recognize the click as an unsubscri...
That is indeed true and also takes quite a bit of effort to warm that dedicated IP address up. If you don't have the volume or budget to look into dedicated IP, there is an interme...
In general the answers provided are correct, with the caveat that in my experience, web page visits are stored in the activity log without the protocol at the start, so you should ...
Worth mentioning: Marketo has recently added a feature where you can schedule the automatic deactivation of scheduled batch campaigns, triggers and landing pages. For any program w...
Totally agree with you there. As for controlling when a lead syncs, you can of course define any kind of trigger. A lead score threshold being reached, a specific interaction or a ...
@Darshil_Shah1already gave you a few good angles to try and find out what happened. If the email sends were from last February the Email Send and Email Delivered actvities would in...
If email 2b actually went to the intended 50% sample, I expect the other 50% actually are member of the smart campaign, otherwise the audience size doesn't make sense. I would also...
In addition to the fact that anonymous visits are logged in Marketo, but not seen in the activity logs, there is a second reason. Any person that did not accept cookies will also n...