SanfordWhiteman

The newer mail scanners scan all links, and expect that only to grow in share (as long as link prescanning is done it all). Older ones (still in use in-the-wild) scanned only the first, somewhat bizarrely.Remember, the mail scanners are designed so they can't be evaded by malicious actors. So if you...

It won't apply to filters/bots that "click" other links, but they seem to be the exception at this point.Mail scanners that click all links are definitely not the exception... don't know where you'd get that idea. A scanner is useless if it doesn't click all links.

Like you said in your last sentence, the real error here was attempting to represent an apostrophe at all in the name of a field.The straight quote (') is actually more problematic than the curly quote-as-apostrophe (’) in data processing scenarios, because the straight quote has a reserved use in m...

That's cool that you found it, since it continues to frustrate me that the default behavior is broken.

You must not track mailto: links (you need to turn off tracking). Read this: Stop tracking mailto: links (if you want them to work)​

I did not actually set up a Rich Text token. Instead I edited my HTML behind the CTA button to now be, Click Here for Survey ... or something like that ... OK, a {{lead.token}} behaves equivalently to a text {{my.token}}.This might work?Have you tested it? It's the standard setup.

You should hardcode "http​://" or "https:​//" but the hostname isn't necessarily "www," so you should keep that part of the token.The way that Marketo scans email content for trackable links requires this setup for standard text tokens.Note that in contrast, Velocity (email script) tokens -- used fo...

JD, if you search my Community posts on Velocity, you'll see several examples of this.