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The process of analyzing email clicks is very manual involving a lot of data manipulation in Excel. For example, if we want an email performance report that excludes footer clicks (to remove social media icons, preference center, unsub, etc.) we have to pull a link performance report, get that numb...
We recently noticed some unusual click activity in the Email Link Performance report and I'm trying to get to the bottom of it. Like most company emails, we have our social media icons featured in the footer with links to each social channel. When viewing the Link Performance Report, our Facebook ...
Hi @Miray! I did try exporting that view, but unfortunately it breaks the results over several rows (by hour maybe?), so I'd have to do quite a bit of manipulating in excel to combine all the results. In that case, it's easier to just run a separate report for each test variant.
I'm wondering if there's a better way to export the dashboard view of A/B test results showing which version won in each area (opens, CTO, & clicks). We have a case where the test group was set to 100% because we just wanted to split it up 50/50 and learn some takeaways from the results. Now I'm tr...
Hi @Mohan15! I had the same question when trying to share AB test results with other stakeholders because the dashboard view doesn't export in a very user-friendly way. It's a bit of a manual workaround, but what I ended up doing was create a performance report with the "Test Variant" constraint in...
We often run our subject lines through online testers to either optimize phrasing, length, or flag words that could trigger spam filters, (ex: "Free"). With the expanding capabilities of AI, I feel like this could be a built in feature when entering subject lines into Marketo to improve deliverabil...
@Marketo_Grace I like it! I'll do that as a workaround for now. Thanks for the suggestion!
We have forms that are embedded on our website (non-Marketo pages) and when troubleshooting issues or making edits to these forms, we use the website code to get the form number and then we have to try and locate this form number in Marketo by clicking through all our forms (or making educated guess...
@MRowland_HW1 if you have access to it, go to the "Admin" tab, click on "Smart Campaign" and this setting will let you set a maximum campaign size which will abort the campaign if it exceeds a certain number of people for this very reason. One thing to note - it's a system-wide setting so even if y...
@Sarah_McMahen - the "Head Start" feature can help reduce send times but it requires 12 hours of lead time for scheduling, so perhaps you've tried that and are looking for a shorter term solution. Just wanted to mention since we've been able to make use of it especially for our larger sends that we...