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How to do AB test reporting for multiple programs

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How to do AB test reporting for multiple programs

Status: Open Ideas Submitted by Level 2 on ‎12-05-2024 03:13 AM
1 Comment (1 New)

I have done AB testing for multiple campaigns. Subject lines, whole emails and Send Name. Now I want to create a detailed reporting for all the campaigns. I want to drill down analysis like winners in each. Is there any way to extract the report which shows the winners too. How to do this?

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kleroy
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yesterday
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Hi @Mohan15! I had the same question when trying to share AB test results with other stakeholders because the dashboard view doesn't export in a very user-friendly way. 

 

It's a bit of a manual workaround, but what I ended up doing was create a performance report with the "Test Variant" constraint in the smart list.  I ran the report for Email A, exported it, then did the same for Email B, and put them into one view in Excel.

 

Would love to see some enhancements in exporting AB test results though!

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