The process of analyzing email clicks is very manual involving a lot of data manipulation in Excel.
For example, if we want an email performance report that excludes footer clicks (to remove social media icons, preference center, unsub, etc.) we have to pull a link performance report, get that number, and update it on the email performance report. We can't use the green filters in Marketo since it would filter people out across all metrics instead of just clicks. I know we can include the MktoNoTrack tag in the HTML, but there are times we'd like to see that click traffic, so it would be helpful to have the data available to us.
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