Level 10 - Community Moderator
I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Joined the community 23-07-2014
Level 10 - Community Moderator
New York City
Chief Technologist
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Might be a way of somewhat disguising the problem today. I wouldn't expect to keep working even tomorrow, though. Bottom line is the skew from mail scanning can only be adjusted (a...
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The newer mail scanners scan all links, and expect that only to grow in share (as long as link prescanning is done it all). Older ones (still in use in-the-wild) scanned only the f...
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It won't apply to filters/bots that "click" other links, but they seem to be the exception at this point.Mail scanners that click all links are definitely not the exception... don...
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Like you said in your last sentence, the real error here was attempting to represent an apostrophe at all in the name of a field.The straight quote (') is actually more problematic...
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That's cool that you found it, since it continues to frustrate me that the default behavior is broken.
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You must not track mailto: links (you need to turn off tracking). Read this: Stop tracking mailto: links (if you want them to work)
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I did not actually set up a Rich Text token. Instead I edited my HTML behind the CTA button to now be, <a href="http://{lead.market research URL}">Click Here for Survey</a> ... or ...
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You should hardcode "http://" or "https://" but the hostname isn't necessarily "www," so you should keep that part of the token.The way that Marketo scans email content for track...
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Sometimes you need a valid-looking email address as a placeholder, but you need to be sure that it truly doesn't exist — and that it's unique across your whole database. For examp...
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Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons. If you haven't seen it, it looks like t...
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