I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Might be a way of somewhat disguising the problem today. I wouldn't expect to keep working even tomorrow, though. Bottom line is the skew from mail scanning can only be adjusted (a...
The newer mail scanners scan all links, and expect that only to grow in share (as long as link prescanning is done it all). Older ones (still in use in-the-wild) scanned only the f...
It won't apply to filters/bots that "click" other links, but they seem to be the exception at this point.Mail scanners that click all links are definitely not the exception... don...
Like you said in your last sentence, the real error here was attempting to represent an apostrophe at all in the name of a field.The straight quote (') is actually more problematic...
I did not actually set up a Rich Text token. Instead I edited my HTML behind the CTA button to now be, <a href="http://{lead.market research URL}">Click Here for Survey</a> ... or ...
You should hardcode "http://" or "https://" but the hostname isn't necessarily "www," so you should keep that part of the token.The way that Marketo scans email content for track...
Sometimes you need a valid-looking email address as a placeholder, but you need to be sure that it truly doesn't exist — and that it's unique across your whole database. For examp...
Some time back, the folks at Campaign Monitor contributed the go-to fancy button builder for cross-device emails, Bulletproof email buttons. If you haven't seen it, it looks like t...