Jeff_Smith3

Hmm...ok, I didn't know that. So the "Click Link" activity type only pertains to the email itself, but "Click Email" means that through that email, the prospect has arrived at some page that they've then engaged...is that right? Are there set definitions anywhere for these activity types?

Hi John,Thanks for your reply. In this case, though, there was no landing page...just an iframe on a website. There wouldn't be any links for them to click other than those in the email.

Yes, Open Email is a separate activity type, so there is some distinction apparently between the different clicks. Strange...haven't noticed this before.

Thank you, that helped clear things up!

John,I added the URL parameter to the landing page link, as mentioned. Then, on the form, I added the hidden field MarketoParam with "Get Value From"=URL Parameter; "Parameter Name"=r; and "Default Value" being blank (so all conversions don't get this value, only those who come from the email with r...

Shoot, I use it all the time. Example: Data value changes for product interest triggers entry to a different nurture track. A lot of people are getting passed up because they didn't have a product interest to begin with. So really, the trigger is only listening for people who changed their mind abou...

Michaela, that's actually a really good point! Data value changing from nothing to something does NOT count as a data value change. Bummer. This adds some complication to things.

Thanks Wintha. I actually had the same question concerning whether follow up emails ("sorry we missed you" / "thank you for attending") should be considered operational, since we market upcoming webinars to them in addition to providing a link to the recording of the one they signed up for. I agree ...