The existing discussions on this topic I've seen are several years old, so I wanted to ask again and see what recent advice is out there. What do marketers use to help them with their form validation and data enrichment? I'm looking for something that will help us capture firmographic and demographic data about a lead as it converts on our website. For example, we don't want to ask for State, ZIP Code, or company size on our forms (in order to keep them short), but that information would be nice for routing.   We currently have DiscoverOrg and do utilize their webhook after a lead gets created, but if we can have the lead self-select their correct company upon conversion, that would increase the number of correct matches and useful data. I feel like trying to get that through the webhook after the fact is less effective. I do understand that DiscoverOrg offers FormComplete (maybe from their RainKing acquisition?), which does some interesting stuff with forms; however, that tool requires you buy into their larger database option (including a required pay by credit situation), which has its own downsides and concerns.   I remember Marketo having this exact form functionality previously (although it doesn't seem to anymore...?), and so I looked up ReachForce, which is now owned by Leadspace. This is what I'm evaluating currently, but I'd really like to know if there are any other options out there. ... View more

I've gone through this doc https://nation.marketo.com/message/207605-how-to-integrate-zoom-with-marketo and have successfully set up the integration between Marketo and Zoom to pass registrant and attendee information back and forth. I'm now trying to figure out how to pass Q&A and poll responses back to Marketo after the webinar ends. I didn't see a field mapping process anywhere in the documentation or in any of the other discussions I've found. I thought maybe that's what the Marketo custom object was for (which includes fields for Q&A and poll), but then I read this:  If you aren't going to use Zoom registration pages, and are also planning on just letting Zoom send the confirmation and reminder emails, then you don't need to create the custom object "ZoomWebinarOtherInfo" or any of the fields therein. So if I understand, since we're using our own page and not using Marketo confirmations and reminders, I don't need the custom object at all. So it seems like the custom object has nothing to do with feeding Q&A and poll data back to Marketo...? (I think I just don't understand what the role of the custom object is with Zoom webinars.) How does Zoom know which Marketo fields to sync that info to? I've seen similar conversations on the Community regarding other webinar providers, and I'm wondering if there's just not a good way to automate this yet? Is everyone doing a list import for this data? Thanks! ... View more

With the recent change the end of last month to how form pre-fill operates--namely that pre-fill only works if someone comes to a form from the tracking link of an email--I'm told that this doesn't affect progressive profiling functionality. I know progressive profiling doesn't need pre-fill to work, but isn't pre-fill a huge part of improving the user experience when it comes to prog prof? If someone completes a form with 5 fields, and they return to your website the next day (not as the result of an email), yes prog prof will "work", in the sense that new fields will now be added to the end of the form, but won't it now just show 6 or 7 blank fields, including the ones they filled yesterday? Isn't this making the user experience worse? Am I misunderstanding? ... View more

Hi All, If you or someone you know is wanting to find a great position using and growing in Marketo at a great company, here's your chance: Instructure - Marketing Automation Specialist. Instructure has awesome perks and benefits, competitive salary, stock equity, flexible work schedules, and a culture of learning and career development. Our Marketing Automation team is growing, and we're looking for someone with at least a year of experience using Marketo in some capacity. Feel free to apply using the link above, or I'd be happy to answer any questions if you want to reach out to me directly ( jasmith@instructure.com ). Thanks! ... View more