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Grégoire Michel
This post it to elaborate some strategies to handle the "sync with Marketo", based on the findings we had on how this field really work ("Sync with Marketo" mysteries part 1)   If you want to prevent some leads to be sync'ed to Marketo from the early beginning Just set the "Sync with Marketo" to False in SFDC before enabling the sync. In the… (Show more)
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Grégoire Michel
As this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.   … (Show more)
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Christina Zuniga
When I go to events everyone in the Expo Hall tries to shove a whitepaper in my hand assuming I'll take it home and check it out later, but most of the time it ends up in the recycling bin.   We faced this issue for the past few years and made the strategic decision to make some of our events paperless. This forces our event staff to have real… (Show more)
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Dakoda Anderson
Does anyone know when Marketo is planning to make the sessions available online? Or if they are online where I can find them?
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Michelle Miles
Years in the making, months of blogging and it’s finally here: GDPR becomes officially enforceable in a matter of hours. Are you ready?   If not, here are a few quick pointers and resources to assist in your efforts.   Consent The topic of consent is easily the most discussed. Key points:   Explicit permission is required; implied consent no… (Show more)
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Michelle Miles
The GDPR compliance deadline is looming…have you prepared for the different data rights scenarios in your database?     It is likely that within your database, you’ll have varying levels of data processing rights. Common scenarios you’ll need to account for in your data rights center Marketo program:   Personal data to maintain and use - this… (Show more)
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Rachel Noble
Miss my session at Summit? Here's a recap of my 7 steps to launching your first Account-Based Marketing strategy.   Account-Based Marketing is here to stay. In the digital age, it’s easy to get bogged down in the hustle and bustle of the MarTech capabilities and lose sight of what really matters: engagement. Because even though we’re marketing to… (Show more)
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Joe Reitz
Post originally appeared on The Mind-Hive. If you're a Marketo Champion (current or alumni), we want to open source this effort and help elevate your expertise, brand championship, and overall mindshare. See the first post about the difference between a Hive-Mind and a Mind-Hive    As I sit on the bus for my morning commute, with Mt Rainier… (Show more)
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