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Robb Barrett PRD
Hi All - I wanted to share something I've developed in conjunction with one of our paid inbound vendors.   The Problem: GE Healthcare works with an ad agency who places our digital ads. We use Google Analytics tracking which we found had a tendency to differ from Marketo reports and last year we spent a great about of time trying to tie out… (Show more)
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Sydney Mulligan
So, kid...you wanna go to Marketo Summit? You think you can HANDLE IT?!     Just kidding, you can totally handle it, because you have found the ULTIMATE GUIDE TO MARKETO SUMMIT 2017.   To start us off, here are some packing tips: You're going to want to plan outfits with layers. The weather in San Francisco is beautiful, year round (lucky!)… (Show more)
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Erik Heldebro
Working with cross-channel marketing, where you have a lot of different entry points to your landing pages, it’s a good idea to keep track of which sources, campaigns, content variants and more are generating traffic and which are converting on your content.   One thing I noticed is that it can get quite messy to keep track of touch points,… (Show more)
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Grégoire Michel
This post is the last one of a 3 parts series, starting with this one: Testing the email editor 2.0: Great features, a few glitches and the strong need for a v2.1 and this one: Upgrading to the new email editor 2.0: a recommended migration path   From the tests we have ran, we found out that some of the features where not complete and that some… (Show more)
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Courtney Grimes
You have likely seen a wide variety of questions around integrating Google Analytics—the most commonly used website analytics tool — and Marketo, be it with reporting, tracking or data sharing. Given that the topic comes up so often, and there are so few resources specifically targeted towards Marketo users of Google Analytics, hopefully this… (Show more)
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Joe Reitz
Hey #MKTGNation!   This is seriously almost a week and a half later than I intended to post this. As we're ramping up to Summit, we wanted to do a few chats that are a little more grand in scope, so a general discussion around how we all approach the sometimes-vague idea of "Marketing Strategy" seemed to fit the bill nicely. Before I start waxing… (Show more)
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Grégoire Michel
As this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.   … (Show more)
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Jan Sysmans
I have an interesting problem.   We segment our database in regions. And DACH is one of the regions. We've been getting comments from some users in Switzerland who don't want German language emails, but want our normal English language emails.   I create emails for our International audience using dynamic fields. All emails going to DACH are in… (Show more)
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Jessica Kao
You already know that Marketo isn't going to send the same email to the same person via the Customer Engagement Program. BUT. . . those aren't the only people that you want to exclude when you are running a nurture program.  You might be promoting a piece of content across 5 different channels and using multiple different emails. What if someone… (Show more)
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Janet Dulsky
We created the Purple Select advocate program specifically for our top customers and partners—people just like you. We want to reward you for personal achievements, company successes and sharing the Purple love!   Engage With thought leaders, cutting edge innovators, and our elite power users in the Marketing Nation, while building a stronger…
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