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Chloe Pott
As a Marketing Operations Manager, you’ve probably found yourself in a situation where your CMO says “we need to do this now – make it happen”. “This” could be anything from a specific task to a more strategic initiative, often with little direction. Either way, our job as MOPs Managers is to efficiently execute these tasks that come bubbling down… (Show more)
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Click to view content    MISSION STATEMENT An elite community uniting Marketo’s most passionate and strategic customers and partners to be the trusted brand ambassadors and change agents of the Marketing Nation. Marketo Champions share their expertise, best practices, and strategies to help Marketo customers thrive.   OBJECTIVES Develop deep connections with our most…
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Grace Brebner
Click to view contentHitting that big "launch" button can be a scary thing to do. I've sent a lot of email campaigns in my time, but I still get a bit of that big-red-button-anxiety bit each time. What if I've misspelt something horrendously? What if the links break? What if the world explodes?   Well, the good news for starters: no mistake you make in an email… (Show more)
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Natalie Kremer
Click to view contentThe Marketo-Qualtrics Integration provides a great framework for sending your survey invites out of Marketo, tracking the results as custom activities in Marketo, and triggering Marketo campaigns off those responses.   SET THE GROUNDWORK Before you get started there’s some key components that need to be set-up in Marketo and Qualtrics. Follow the… (Show more)
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Lena Masrialterman
Hi,  I've built out Engagement Program containing 2 streams (1st - running once a week, 2nd - running once a month). There are 4 default programs activated in each stream (each program holds an email). Is there a way to set up an accelerated test the way the emails of the first stream will run 10 mins apart, and emails of the second stream - 15… (Show more)
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Aharon Weiner
Hi,   I've created a Webhook in my instance which doesn't seem to be firing in Marketo. It fires when I use Postman, so I'm wondering where I might be going wrong. Is there a Support Agent who might be able to help,   Thanks
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Michelle Miles
It’s happened to all of us who use Marketo. We’ve gone through the training, we work in the platform and we feel like we have a pretty good grasp on the most effective way to handle campaigns. And then one day, a colleague comes along and says, “Hmmm, why are you doing it that way? You should just do it like this!”   And in that aha moment,… (Show more)
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Grégoire Michel
Click to view contentAs this is a recurrent request in this community, here are the various ways of setting up the unsubscribe links in Marketo, and when one should use them.   … (Show more)
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Joe Reitz
Post originally appeared on The Mind-Hive. If you're a Marketo Champion (current or alumni), we want to open source this effort and help elevate your expertise, brand championship, and overall mindshare. See the first post about the difference between a Hive-Mind and a Mind-Hive    As I sit on the bus for my morning commute, with Mt Rainier… (Show more)
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Erik Heldebro
Click to view content  One thing I have noticed when creating a more complicated nurture in Marketo, you have to be creative to make things work the way you want them to and the great part about Marketo is that you have a whole arsenal of features available.   This hack works with a lot of use cases, but the specific way I got to making it was when a client wanted a… (Show more)
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