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Jeff Coveney
How do you maintain the intelligence of a field like Comments or Description that keeps getting overwrittten?   For example, let’s say you get in this new trade show list with a Comments field filled values like “Hot lead at Miami event, has budget and wants demo.” Later on, one of those folks fills out your Contact Us form with a Comments value… (Show more)
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Jeff Coveney
Do you have lots of bad data living in Marketo? Is your Marketo rep nagging you to upgrade because your Marketo database is over the limit? A hot tub is not really too useful in the middle of the desert and neither is bad data in your database.   Bad data is bad news. Not only does it clog your database and hike up your costs and software… (Show more)
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Itay Oved
Hi, I wanted to know if the session in Google Analytics being cut when a visitor clicks an RTP banner? also, do you know if it changes the source in GA? if so what the source will be. For example, a visitor that landed on a blog page from organic traffic, if we add a banner offering them other blogs and they click it and go to blog #2, will it… (Show more)
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Rachel Noble
*Omni-Channel Marketing* *ABM* *Direct Mail* *Multi-Channel Outreach* *Smarketing* *Retargeting* *SoLoMo* *Enter your favorite marketing buzzword here*   You've heard it all. You're bought into the concepts. You're creative team has an abundance of captivating ideas, and you're responsible for executing a flawless orchestrated… (Show more)
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Grégoire Michel
One common question is how can we add a list of emails to the durable unsubscribed list, coming for instance from other systems, without increasing the size of the Marketo database. This is a key requirement as soon as you use other systems than Marketo to send emails and want to keep complying with legal requirements.   This getting even more… (Show more)
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Grégoire Michel
This post is the last one of a 3 parts series, starting with this one: Testing the email editor 2.0: Great features, a few glitches and the strong need for a v2.1 and this one: Upgrading to the new email editor 2.0: a recommended migration path   From the tests we have ran, we found out that some of the features where not complete and that some… (Show more)
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Robb Barrett PRD
This is something that I don't know everyone realizes can be done; when I mentioned it at my Summit speech I heard a few gasps from the audience. For some of you, this is nothing new but for those who didn't already know, allow me to show you how to quickly and easily bulk approve landing pages.   So, let's say you've made some changes to one of… (Show more)
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Emily Hurn
Hi,   I'm having trouble getting my Facebook Custom Audiences to show up in my Facebook Business Manger Ad portal. I've installed the "Facebook Custom Audiences" service in Launchpoint. After doing that, I used the "Send via AdBrdige" option for a customer list in our Marketo database.  Marketo confirmed the AdBridge send, but the FB Custom… (Show more)
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Robb Barrett PRD
  What it is...  Spam email is a form of commercial advertising which is economically viable because email is a very cost-effective medium for the sender. If just a fraction of the recipients of a spam message purchase the advertised product, the spammers are making money and the spam problem is perpetuated.… (Show more)
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Edward Unthank
Using Marketo Tokens to create more scalable, dynamic content   Program tokens are the best! Those are the the tokens that start with “my.” and they’re specific to Marketo programs and Marketo folders in the Marketing Activities section which hold programs (i.e., all folders except for local asset folders that are within programs).   We… (Show more)
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