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Champion Program

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Rachel Noble
Engagement Programs Part 1: Buyer-Journey Engagement Programs   When done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and customers in a way that optimizes engagement and leaves everyone happy. From an operations point of view, “nurture” is defined by a standard set of emails delivered to a… (Show more)
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Geoff Krajeski
Please join Kevin Weisenberger and me as we kick off the Healthcare Virtual MUG in September!   Join us using the event link here: https://nation.marketo.com/events/2557-healthcare-mug-meeting-920 and be sure to share with others who could benefit.   Suggestions and recommendations for what you as a community would like to see are always… (Show more)
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fdea79b17e8162e18830a79a450c43e020d4083b
Hi everyone,   I am trying to integrate Shopify with Marketo. I need to create a lead and than add customer order to the lead.   One of the solution I found is Workato but it does not seem to work. Does have any integration working with Workato for Marketo? Or is there anything else that could integrate Shopify with Marketo?   Thanks,… (Show more)
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Pierce Ujjainwalla
Customers are the lifeblood of every company, yet many businesses don’t know if their customers love them or hate them. We’re about to show you how you can, in less than an hour, create a best-in-class Net Promoter Score program in Marketo that will find your champions and detractors alike. The Net Promoter Score (NPS) is an amazing way to… (Show more)
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429a3b00c04df8e5ab80b97b236aaa7a14e3374e
    MISSION STATEMENT An elite community uniting Marketo’s most passionate and strategic customers and partners to be the trusted brand ambassadors and change agents of the Marketing Nation®. Marketo Champions share their expertise, best practices, and strategies to help Marketo customers thrive.   OBJECTIVES Develop deep connections with our…
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Pierce Ujjainwalla
The first thing I do when I get to a new city is to see if they have Uber available. Uber has made it easier than ever before to get around in new places. I was recently in Taipei, and even though I cannot speak a word of Chinese (and the drivers English is usually no better than my Mandarin) I was able to get where I needed to go effortlessly… (Show more)
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Courtney Grimes
Basic Events: An Expanded Concept of Interesting Moments  Events are Google Analytics’ way of tracking notable interactions a user has with your website—clicking on a link, watching a video, sharing a link on social media, filling out a form, or interacting with Flash. The only limit is your imagination! Events are also stored separately from web… (Show more)
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Courtney Grimes
Over the years here at the Marketing Nation, I've seen many basic form questions come over and over again with common functionalities. Just so there's a central repository of how to handle these requests, I've compiled a quick post that goes over form functions.   Do note that the vast majority of these response require you to know a little bit… (Show more)
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Emily Thornton
When building out various components of a demand generation strategy within Marketo, testing is an area that can often be overlooked. It’s tedious and time-consuming and not always the most exciting task, but the more complex the logic is within a component, the more important testing becomes. Something as simple as a missed flow step or incorrect… (Show more)
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Bobby Burns
Hey Marketo Rockstars -   I'm curious how you are tackling multi-channel attribution in SFDC. Currently we have our program managers create a parent/child campaign structure in SFDC. A child campaign for each channel promoted is created and rolls up to one overarching parent campaign. We then use utm parameters and drive to one Marketo landing… (Show more)
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