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Brooke Bartos
When stepping into an admin role in an unfamiliar instance, the most important first step is to understand how that instance is set up. This post walks through the admin section of a Marketo instance and points out some best practices and red flags to look for as you start to audit your inherited instance.   Reviewing the Admin Section Once you’ve… (Show more)
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Natalie Kremer
Are you stepping into a currently running Marketo instance with no documentation in sight? There are a lot of helpful resources in your Marketo instance, on your Marketo support team, and within your own team that you can reach out to for insight into what exactly is going on in your inherited Marketo instance.    Inside Marketo There are some… (Show more)
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249f67db1f831a5fb75db959070a9e4e4c70f4c2
Hi Community! Wondering if anyone has a good third-party email verification vendor to recommend? We'd like to explore potential vendors to assist with email verification and opt-in campaigns for external data sources in North America.     Thanks in advance!
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Grace Brebner
Kia ora community   I'd like to introduce you to a little passion project that Josh Pickles and I have been working on over the course of the year - The Automation Geeks!   Josh & I are both total Marketo geeks who spend a lot of our spare time running the Auckland User Group, hanging out, and just generally nerding out about the system &… (Show more)
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Ted Seward
I just took over an existing Marketo instance for my company.  But I have no idea what our contract is, who our account executive is or how we are paying. How do I get this information?
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Pierce Ujjainwalla
Customers are the lifeblood of every company, yet many businesses don’t know if their customers love them or hate them. We’re about to show you how you can, in less than an hour, create a best-in-class Net Promoter Score program in Marketo that will find your champions and detractors alike. The Net Promoter Score (NPS) is an amazing way to… (Show more)
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Emily Allison
Hi,   I'm having trouble getting my Facebook Custom Audiences to show up in my Facebook Business Manger Ad portal. I've installed the "Facebook Custom Audiences" service in Launchpoint. After doing that, I used the "Send via AdBrdige" option for a customer list in our Marketo database.  Marketo confirmed the AdBridge send, but the FB Custom… (Show more)
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Rachel Noble
Click to view content3rd and final part of this series!   Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects will never forget! Before we begin, we need to define a few terms:   An Engagement Program is a specific kind of program that allows a marketer to send content to a… (Show more)
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fa6c2d38ff533c6b2759027d6c75a6856e1adc22
Click to view contentThis week’s Champion Spotlight is Andy Varshneya. Let’s get to know Andy a little bit better!     Company: Optimizely Title: Senior Marketing Automation Manager Location: San Francisco, CA Hometown: Cupertino, CA   What was your first job? Product Marketing Associate   How and when did you get started with Marketo? What was your first role and… (Show more)
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Grace Brebner
Click to view contentHitting that big "launch" button can be a scary thing to do. I've sent a lot of email campaigns in my time, but I still get a bit of that big-red-button-anxiety bit each time. What if I've misspelt something horrendously? What if the links break? What if the world explodes?   Well, the good news for starters: no mistake you make in an email… (Show more)
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