I think the biggest wins of using an Engagement Program are: Engagement Scoring Blocks over communication (lets say you have a 2 emails per day communication setting and the person has hit that limit, an Engagement Program is smart enough to wait until the next send before emailing the person, this is automatic, whereas in a Default program, you'd have to re-run the campaign or set it on a scheduled batch) My comments: 1. For new Newsletter Registrants a. Goal 1: Get them engaged with our content & marketing emails note: NL registrants are not necessarily new to our database b. Goal 2: Get them possibly converted to paid subscribers >> An Engagement Program could be a good setup here, as long as you add asset expiry, though I think you could do the same by having a Default Program and nesting Email Sends for each send, something like: You'd then have a master subscription list hosted in this program or in the Person Database, month to month, you just clone the last send, update the content and setup the send, having it in an Engagement Program may add another few unneeded steps. 2. For new Paid Subscribers a. Goal: Get them engaged with the items that is included in their subscription note: These people are also not necessarily new to our database >> An Engagement Program would work here, but you need to make sure that you have a smart campaign running that removes people when there subscription expires, ie so you're still not communicating to them if expired. 3. For soon-to-expire Paid Subscribers a. Goal: Get them to renew >> I think a Default program would be better here, it would be very difficult to get an Engagement Program to send exactly at a time and date before expiry
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