Frank_Breen2
Level 7
Marketo skills:
Design Studio
- Responsive Guided and Free-Form landing pages (English, Chinese Simplified, Chinese Traditional, Danish, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese, Spanish and Swedish)
- Responsive Email Template Development 1.0 and 2.0 (English, Chinese Simplified, Chinese Traditional, Danish, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese, Spanish and Swedish)
- Forms 2.0 creation and full customization (including progressive profiling and hidden fields)
- 1 off-custom template creation without additional Design Studio templates
- Utilizing Dynamic Snippets (and Tokens) to change the Email design saving number of required templates (I currently have 1 email template that have over 1000+ design combinations using Snippets)
Marketing Activities
- Setting up and running Default, Event, Engagement and Email Programs (Direct HTML editing or Tokenized content)
- Batch/Trigger Campaign creation
- Operational program management and setup for better data standardization, data cleanup, lead scoring and Marketo Insights
- WebEx, GoToWebinar, Adobe Connect and ReadyTalk integration
Reporting and Analytics
- Email Reporting including deep dive reporting using Smart Lists
- Opportunity Influence Analyzer
- Program Analyzer
- Revenue Cycle Explorer (including gap analysis of current data to utilize this tool)
Real-Time Personalization
- Setting up segmentation
- Setting up and running campaigns
General Administration
- Users and role management
- Managing and importing customer data (Excel, Tab Delimited, Unicode Text)
- Marketo custom field creation and management
- Channel and Tag creation for better analytics
- Monitoring lead activity using the activity log, custom views and lead detail pop-up
- Identifying, removing and merging duplicate leads
- Analysis of data and creating Smart Campaigns for Data Integrity
- Creating smart lists, including constraints and filters
- Segmentation
Dublin
Contact Me
| Online Status |
Offline
|
| Date Last Visited |
03-14-2020
04:36 AM
|
364
Posts
307
Likes
49
Solutions
09-26-2019
02:49 PM
I wondering is there any information we could take from the User Agent: You said you know it's a bot, what does the User Agent say about this visitor?
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09-26-2019
02:17 PM
It might be worth looking at atEvent, they had a booth at the Summit and as far as I remember they have a QR and input solutions, it also connects directly to Marketo along with API connectors for other platforms.
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09-06-2019
06:15 AM
2 Likes
I think this is a good use case of using an event program within an event program, I'd setup the big event as the overall program, then right click and add New Local Asset and select Email Program, but for program type use Event: Then you'd setup all the normal assets under the main program, emails, landing pages, etc... and use the sub event one for the specific stuff at or after the event, it does take a bit of setting up and the sub events do not clone so be careful of that, they act as if you started them from scratch: (You can't clone the sub event into the big event, kind of a pain if you have lots of stuff setup and you want to clone that setup) Overall this keeps everything in one place and does not separate them. It should have some nice reporting too. Happy to direct more if you need for information.
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08-13-2019
12:59 AM
You should be able to do this by running a smart campaign and setting the people's membership to [Program Type] > Not in Program Once they are not a member, Marketo will send them the email again using the normal settings.
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08-12-2019
03:29 PM
In the WYSIWYG editor (aka Rich Text Editor), type the text in, highlight and link it as normal.
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08-12-2019
03:22 PM
If a person has hit their daily or weekly communications limits, then Marketo will not send them the nurture email on that day, I wouldn't state that the person is on 'pause', it's just Marketo being smart and not over communicating with them, whenever the next cadence is, they should get the email then.
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08-12-2019
03:17 PM
2 Likes
I did some testing, I don't think this is possible with this template, the left and right section are completely separate <tables, this is required so that it is mobile responsive, what you are describing would be possible if it was just 2 <td tags beside each other, then you could use <td align="center" valign="middle" as normal. A work around would be to add a variable that increases the spacing at the top of the image, so that it kind of matches the text, you'd need to remove that spacing then on mobile view, this would require coding and testing, I would suggest you get help from a developer to do this.
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08-12-2019
02:58 PM
2 Likes
One way to tackle this is to use a thing called 'Random Sample' and static lists. Firstly create 10 static lists (in the program or in the Database) Create a Smart Campaign (in the program or globally) In the Smart List section, set you US criteria In the Flow, add Add to List and add 10 choices For Choice 1 set If: Random Sample is 10 List Name: Static List 1 (change to you static list 1) Repeat for next 9 choices, set List to 2, 3, 4, etc... Leave Default Choice blank Once you run this campaign, it will split the Smart List (your criteria of 200K people) into 10 static lists You can then use these static list for the smaller sends As your database grows, ie the next time you want to send, don't forget to run your normal criteria and exclude the static lists, so you get the net new people too
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08-12-2019
02:39 PM
2 Likes
Your code is very messy to be honest, I managed to tweak it so that it has no errors, hopefully you'll be able to work it from here. It has 4 separate modules, one big thing wrong with your code is that it had nested modules, so I removed that. Please test this through the usual methods. Code attached.
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06-17-2019
02:27 PM
1 Like
I think the biggest wins of using an Engagement Program are: Engagement Scoring Blocks over communication (lets say you have a 2 emails per day communication setting and the person has hit that limit, an Engagement Program is smart enough to wait until the next send before emailing the person, this is automatic, whereas in a Default program, you'd have to re-run the campaign or set it on a scheduled batch) My comments: 1. For new Newsletter Registrants a. Goal 1: Get them engaged with our content & marketing emails note: NL registrants are not necessarily new to our database b. Goal 2: Get them possibly converted to paid subscribers >> An Engagement Program could be a good setup here, as long as you add asset expiry, though I think you could do the same by having a Default Program and nesting Email Sends for each send, something like: You'd then have a master subscription list hosted in this program or in the Person Database, month to month, you just clone the last send, update the content and setup the send, having it in an Engagement Program may add another few unneeded steps. 2. For new Paid Subscribers a. Goal: Get them engaged with the items that is included in their subscription note: These people are also not necessarily new to our database >> An Engagement Program would work here, but you need to make sure that you have a smart campaign running that removes people when there subscription expires, ie so you're still not communicating to them if expired. 3. For soon-to-expire Paid Subscribers a. Goal: Get them to renew >> I think a Default program would be better here, it would be very difficult to get an Engagement Program to send exactly at a time and date before expiry
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06-14-2019
09:27 AM
1 Like
I'm not sure this a concern, you have the freedom to reuse audiences as much as you like, the aim here of the nested programs, is to actually reuse things as much as possible. From the Marketo side, they look at these programs exactly as if they got created individually so synchs all happen as normal. If a user opens all three emails, you should see opens happen in all three programs and depending on your smart campaign setup, they should have Open status's too, I'd assume on the SFDC side you'll see them in the campaign with an open status (assuming you've done the steps from this doc: https://docs.marketo.com/display/public/DOCS/SFDC+Sync%3A+Campaign+Sync).
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06-14-2019
09:08 AM
2 Likes
I had a reply here yesterday, but it say's it is being moderated, I'm going to re-paste and remove some of the points: A good use case maybe if a you get a new customer, you could setup an Engagement Program that nurtures them monthly on how to get the most of the purchased product, like a series of quick wins, then part of that could be up sells and cross sells, so that you can have a campaign success. Marketo themselves do great Engagement Campaigns. I work for many organizations and 90%+ of programs are non-Engagement Programs, most companies reserve these for the longer term communications that have a longer win cycle. If you want me to throw a real spanner in the works, a best practice Engagement Program setup would actually have Default programs added to it, which live outside the program, details here. Please also read this chain:https://nation.marketo.com/thread/36419-best-practice-to-add-email-program-to-nurtureengagement-program. If you give me some more scenarios, I'd be happy on suggesting the best optimal Marketo setup, that may save you a load of testing on your side when doing the conversion from Eloqua to Marketo.
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06-13-2019
05:09 AM
In the past I have saw organizations do this due to Marketo database limits, let's say you have a 50,000 person database quota in Marketo and SFDC works on the amount of data you use, then it may make sense to remove a person from Marketo but not from SFDC. What you described in the last part is exactly how I've saw it done before, I don't think I've saw the final solution for it, but what I suggested in the past was to setup something possibly on the SFDC side that checks if a person has ' NOT synch to Marketo' checked but now that person is trying to enter from Marketo and to uncheck the ' NOT synch to Marketo', then let the normal updates happen. I personally think having a field like this in SFDC is crazy and I've only seen error after error once an organization has it and the only reasoning I can see from it is due to DB sizes, I'd look into a DB cleanup and do away with the field altogether in my personal opinion.
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06-13-2019
04:50 AM
1 Like
I think you may be looking at the problem from your Eloqua eyes rather than form your Marketo eye's. Engagement campaigns are used to send a series of email over a given period, what you are describing in the above may be better suited to a Default program and then use a smart campaign for routing, etc.. Let's use a 30 day trial as an example, most organisations will want to Nurture a person over the 30 days so they get the most of of a trial, if you do all the training, this kind of campaign may fit into an Engagement Program, but actually it would be very hard to get it to work so that it only sent emails in the 30 days the user had the trial for, it would actually be better to set this up in a Default program with a smart campaign to fire the emails and include wait steps. I'd be happy to explain the setup you need if you can tell me the use cases you have and how it worked in Eloqua.
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06-07-2019
02:58 AM
Can you give some more detail here? What is the user doing that you need to block? The only thing that I think is possible is to block this is to use block 'Flow change data value' for a certain field, but that is at a system level and won't solve for your user issue.
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06-07-2019
02:43 AM
1 Like
Global forms are great, but assuming you have an individual program setup for each product landing page, you should have a trigger smart campaign setup in each, that pulls in the routing for a specific Web Page too, that's how you can tell where each person came from: Do you have a program setup for each product landing page or do the product landing pages live in the Design Studio?
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03-22-2019
11:09 AM
To do that would take development, you can however add it so that it does scroll, might be a short term fix, add the following code to the template after: <div class="navbar-header"> ... </div> Code to add: <ul class="nav navbar-nav navbar-right"> <li>Phone Number</li> </ul>
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03-22-2019
01:11 AM
1 Like
I checked it on my mobile phone (location Ireland) and all is working as expected, the only comments I have is that in the 'How it works' section, you are forcing the image to be 320 wide, but you have 20px padding on the container so the image should really only be 280px, you should be able to fix this via css, possibly add max-width: 100%; height: auto; to the image.
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03-22-2019
12:55 AM
I'm updating our email templates to make them all consistent and have just converted to Email 2.0, Email on Acid suggested the following declaration: <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office"> But when I go into my 1.0 template to re-edit the code, Marketo converts it to this: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"><html> I'm not sure if it's a bug, as when I clone the template and edit it, it keeps my original declaration. Any advice?
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- Tags:
- html email
Labels:
03-12-2019
04:23 PM
Taishi Yamada, what are the new font names for Japan, do you have any local websites that are using them?
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02-13-2019
11:45 AM
Thanks Sanford, this is why I reached out to get your 2 cents worth, I'll pass this on, I expected it was all good.
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02-13-2019
06:59 AM
Sanford Whiteman, I'm using the solution above and all is working as expected, but we has a recent security audit and they flagged the following: "They flagged a vulnerability that we have an outdated version of URI.js on the site. URI.js uses v1.18.0 and the newer version URI.js 4.2.2" Any suggestions on how to update?
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01-15-2019
04:50 PM
Adobe Connect does this live, as far as I know: How to use – Adobe Connect captioning -Closed Caption Pod | Adobe Connect Blog by Adobe.
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12-18-2018
12:31 PM
Thanks, I'll pass these comments on.
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12-18-2018
11:55 AM
The developers said the following about using the embed solution: "The approach explained in this article also relies on the Javascript file provided by Marketo (forms2.min.js). When using vue.js framework, it’s not possible to compile the template files if we include external scripts within. For this purpose, we’re looking for an endpoint in the RESTful API that returns an object (JSON) containing the information we need, rather than loading an external JS file that writes directly to our app environment." Any thoughts?
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12-17-2018
01:41 PM
Thanks Sanford, I've passed this information on.
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12-17-2018
01:24 PM
The developers are using this documentation: http://developers.marketo.com/blog/external-page-prefill/ . I did say to them about your method: https://blog.teknkl.com/pre-fill-any-site-any-form/, but they said they didn't want to go down the embedded form route and they thought REST API is best, but I know you know best, so any advice would be greatly appreciated? The aim here is to have a Progressive Profiling form in WP on many different pages.
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12-17-2018
01:07 PM
We're redeveloping our website in Wordpress using Vue.JS framework, everything is working as expected and can get form pre-fill working, but we have an additional requirement to get Progressive Profiling enabled, but when we look up an Endpoint for that, it doesn't seem to be listed, does anyone know if this is possible or have solutions?
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12-06-2018
03:19 PM
1 Like
JD Nelson is an expert in Web Personalization, maybe you can comment, for Dialog campaigns, does it only fire once per day? My focus is on In-Zone campaigns and I personally don't always see things firing everytime, but my segments for more for clients so testing can be difficult.
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12-06-2018
07:56 AM
In your segment, what do you have the Timings set to? Having 'On Entry' should allow it to fire each time, but setting it 1-9 will only allow it to fire once upon that setting.
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Public Statistics
| Name | |
| Location | Dublin |
| Date Registered | 06-22-2015 03:54 AM |
| Date Last Visited | 03-14-2020 04:36 AM |
| Total Messages Posted | 364 |
| Likes Received | 304 |
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