Hi Alex! From what I know about email programs nested within engagement programs, this tactic is helpful when you have a person jumping from one bucket into the next (and sometimes back again). But in this case, it sounds like you're trying to put one person into multiple buckets at the same time. Soo.. one person with their feet in different buckets? Bucket twister! (If you accomplish this, you should totally name it the Bucket Twister.) What do you want to be able to measure/gauge on this after the fact? What would you define as a success for this tactic? Keep this in mind as you're setting all of this up to avoid any messes with trying to report on this later! My initial thought is to create a separate stream in one program for each product/topic and then if they exhaust the content of the stream they're in, still haven't taken the desired action and are flagged as being interested in a different product/topic, then ship them to the stream for that product/topic. BUT... Going back to your original ask regarding sending them the first email for the new product right before the last email for the old product, you might be able to accomplish this by using Smart Campaigns instead of or in conjunction with transition rules (disclaimer: this definitely goes against best practice). You could set up a smart campaign to listen for someone transitioning into a new stream (you'll want to verify this is even possible), then assemble a series of flow steps to fire the last email of the previous product stream depending on which product/topic (stream) they came from. At this point they're already in the new stream so the new emails will be teeing up to fire. If you go this route, you'd want to make sure you have some exclusionary rules to avoid sending the email twice (this would happen if they were exhausted). You'd also want to make sure that the smart campaign won't trigger or run until AFTER the final email in the old product/topic stream would send so your exclusion will work. And take a look at the timing of this because if you have different cadence settings on different streams it could impact this. (This is also assuming that the only transition rules would be on the 2nd to last email of every stream and would only fire based on that email being sent, they haven't taken the desired action and have been flagged as interested in a different product/topic.) As for the second ask, you might want to look at setting that up as a drip campaign with choices (also a bit of a nightmare). This might make a mess with reporting though. I'm trying to imagine how this would work out in an engagement program and it's making my brain melt. lol Disclaimer: Trust no one, test everything!
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