Responsible for implementing, optimizing, managing and reporting of email campaigns with a strong emphasis on the creative aspects of email; including subject lines, persuasive copy and visual assets. Create and execute email marketing campaigns that drive revenue and increase customer retention.
Plan, conceptualize, setup, review and deploy broadcast and automated email campaigns
Produce highly compelling subject lines and persuasive email copy that drives opens and clicks
Segment and personalize email communication for a high level of relevancy and engagement.
Continuously identify, define and implement improvements for automation program optimization
Assist in developing direction, strategy and tactics for email marketing programs
Define and produce relevant audience segments for individual email campaigns
Identify and implement A/B tests for ongoing improvement of email campaigns
Pro-actively track, monitor, analyse and optimize campaign performance
Develop engaging visual assets that compliment email copy and campaign purpose
Implement UTM campaign and in-house parameters to effectively measure results
Pull reports and perform ad hoc campaign analysis as requested by stakeholders
Ensure that all stakeholders are kept fully informed of relevant campaign status, issues and progress
Thoroughly test emails for compatibility with browsers and email clients; ensuring all links, images, subject lines and list segments are accurate and working properly
Proven experience developing compelling persuasive email copy
Hands on experience with an enterprise level email delivery system, e.g. Marketo
A strong understanding- of email concepts including segmentation and automation
In RCE tool for reporting in if I look at a Program Opportunity Analysis Report for total Opps created in 2019 and also at the Opportunity Analysis Report for Total Opps created in 2019 (all having the same filters, i get different totals: 3196 Opps at program level and 5335 at Opp report level.) The question is : Does Marketo not attribute all Marketing Influenced Opportunity to Programs? if not, how is deciding that an Opportunity is Marketing Influenced for those that are not linked to Programs? We have the Implicit Attribution level, does the attribution level have anything to do with the marketing influenced decision?
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Hi Team, Could you please let me know how marketo marks an opportunity to marketing influenced. Just for FYI we have changed our Attribution Model from Explicit to Implicit does that have any effect.
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