Level 1
Responsible for implementing, optimizing, managing and reporting of email campaigns with a strong emphasis on the creative aspects of email; including subject lines, persuasive copy and visual assets. Create and execute email marketing campaigns that drive revenue and increase customer retention. Plan, conceptualize, setup, review and deploy broadcast and automated email campaigns Produce highly compelling subject lines and persuasive email copy that drives opens and clicks Segment and personalize email communication for a high level of relevancy and engagement. Continuously identify, define and implement improvements for automation program optimization Assist in developing direction, strategy and tactics for email marketing programs Define and produce relevant audience segments for individual email campaigns Identify and implement A/B tests for ongoing improvement of email campaigns Pro-actively track, monitor, analyse and optimize campaign performance Develop engaging visual assets that compliment email copy and campaign purpose Implement UTM campaign and in-house parameters to effectively measure results Pull reports and perform ad hoc campaign analysis as requested by stakeholders Ensure that all stakeholders are kept fully informed of relevant campaign status, issues and progress Thoroughly test emails for compatibility with browsers and email clients; ensuring all links, images, subject lines and list segments are accurate and working properly Proven experience developing compelling persuasive email copy Hands on experience with an enterprise level email delivery system, e.g. Marketo A strong understanding- of email concepts including segmentation and automation
Sr Marketing Specailist
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Date Last Visited
2 weeks ago
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Location Gurugram
Date Registered ‎09-25-2019 05:40 AM
Date Last Visited 2 weeks ago
Total Messages Posted 4
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