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A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with greater depth and decide who to surface to Sales, when to do so, and ...
UTMs are a really valuable tool when it comes to understanding where your traffic is coming from, but not processing their data properly can get in the way of making them an effective data set. In this post, I’m sharing some best practices for retaining your UTM data in Marketo and sharing that dat...
Hi Maria, The system mapping component for this channel is provided to connect the program with the event app for use on your mobile or smart devices. The app is designed for you to be able to check in people at a registration desk. Only the three options provided can be mapped as they represent the...
Hi Teresa_Rose,The beautiful thing about Marketo, that there are numerous ways to do one thing, can also be the challenging thing about Marketo.Reading through your post, it seems to me there are a few different asks here so I'll try to tackle each independently. I'll caveat that with one note... th...
Generally (without the additional complexity of when and how you are syncing), best practice would be to use the SFDC Campaign Sync available from the Summary View in your Program to create an SFDC Campaign. Click where it says "not set" and Create New. If you have Campaign Types than match your Mar...
Hi Macarena,The phrase "right to be forgotten" is very interesting to me because I feel like subscribers have the right to have their communication preferences honored. And in that sense it is all about remembering. However, as it relates to purchased lists. Those should be deleted immediately based...
If you create the SFDC campaign and then sync then that is what you'll see. If you create the SFDC Campaign from Marketo at time of sync:... then your statuses will match in both the SFDC campaigns and Marketo programs. Once the program and campaign are linked, when the statuses in Marketo update, t...
Hi Lisa,You can either use a survey provider OR you can build the survey in Marketo. A unique form for the survey can be used inside of Marketo, giving you full transparency to their answers. I'll provide more details below. Alternatively, here are some survey providers, many of whom have robust int...
Hi Jason,If you sync every Marketo program to a SFDC Campaign, and then build reports and dashboards off of those campaigns that visualize how the emails performed you could come close, but I'm not sure why you'd want to do all that set-up for something rather clunky and high maintenance that Market...
Hi Kristy,This is a tricky situation based on the way you are running these campaigns. IF you direct them to a page, Marketo or otherwise, and they fill out a form there is definitely a way to get that attribution. BUT, if your CTA does not send them to a form, then without an attribution platform (...