Level 4 - Champion Alumni
Joined the community 14-03-2016
Level 4 - Champion Alumni
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VP of Consulting
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A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model a...
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UTMs are a really valuable tool when it comes to understanding where your traffic is coming from, but not processing their data properly can get in the way of making them an effect...
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Hi Maria, The system mapping component for this channel is provided to connect the program with the event app for use on your mobile or smart devices. The app is designed for you ...
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Hi Teresa_Rose,The beautiful thing about Marketo, that there are numerous ways to do one thing, can also be the challenging thing about Marketo.Reading through your post, it seems ...
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Generally (without the additional complexity of when and how you are syncing), best practice would be to use the SFDC Campaign Sync available from the Summary View in your Program ...
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Hi Macarena,The phrase "right to be forgotten" is very interesting to me because I feel like subscribers have the right to have their communication preferences honored. And in that...
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If you create the SFDC campaign and then sync then that is what you'll see. If you create the SFDC Campaign from Marketo at time of sync:... then your statuses will match in both t...
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Hi Lisa,You can either use a survey provider OR you can build the survey in Marketo. A unique form for the survey can be used inside of Marketo, giving you full transparency to the...
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Hi Jason,If you sync every Marketo program to a SFDC Campaign, and then build reports and dashboards off of those campaigns that visualize how the emails performed you could come c...
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Hi Kristy,This is a tricky situation based on the way you are running these campaigns. IF you direct them to a page, Marketo or otherwise, and they fill out a form there is definit...
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