Andy_Caron3

Hi Sarah,Yes that's tricky one, since you have crossover you can't use segments or partitions and it sounds like one field, even if it's a multi-select, isn't going to cut it. I'd explore smart campaigns that add members to static lists, master campaign membership that you can search across CRM/MKTO...

Hi Andrew,I used DigitalPi for this at my old company. They are awesome and will give you something that feels much more branded and personal.Best of luck!Andy

Hi Doug,If you're going to use tokens in Marketo you need to have the values in the system in one way or another.To get the values into the system, you'd need to execute in one of two ways, create fields to house project & specialties data OR use local tokens in the program that have values in them....

Hi Sue,Here is I have seen that yielded great success. Create Product Score as a separate channel in your tags (depending on how many you have). Your statuses indicate the level of interest: Low Interest, Medium Interest, High Interest, CustomerThis allows for several things:1) You can use the prog...

Here is what we use:InvitedRegisteredAttendedNo ShowVisited BoothAttended SessionMeetingWe may not use all of them for every tradeshow, depending on what data we get from each tradeshow, but we have use cases for each one for most.Meeting to us means that they scheduling a meeting or consultation wi...

Hi Brian,I would recommend starting and additional post on this. I think you'll get some interesting responses from the community. That said, yes I have. Happy to share those with you either offline or I will respond to your new topic Andy

Hi Wolfgang,We use something called BriteVerify. What I like about them is that they're cost efficient and they're integrated into Marketo. You can verify your list before you send, and then only send to the emails that pass. It also offers you some level of protection from spam traps in addition to...

Hi Shea,The biggest tip I can give you here is look for ways to save sales time and keep what you pass to them very clear and actionable.Some things I have done in the past that have really helped to get sales in the marketing camp:1) Create documentation for them that explains what you're doing, wh...

Hi Karina,For non-marketers, I like to keep it simple, high-level and use analogies that they can relate to.Most people know what email marketing is at this point, like MailChimp. So I typically tell people the Marketing Automation is like an email platform on steroids, that allows not only for outb...

Felicia,You could also look at using nested Send Programs for your outbound communications. This would give you visuals and automatic engagement scores. Additionally, it breaks out the open times into groups. You'd still have to synthesize that data outside of Marketo to compare days of the week, bu...