Level 4 - Champion Alumni
Joined the community 14-03-2016
Level 4 - Champion Alumni
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A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with greater depth and decide who to surface to Sales, when to do so, and ...
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UTMs are a really valuable tool when it comes to understanding where your traffic is coming from, but not processing their data properly can get in the way of making them an effective data set. In this post, I’m sharing some best practices for retaining your UTM data in Marketo and sharing that dat...
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