Level 4 - Champion Alumni
Joined the community 14-03-2016
Level 4 - Champion Alumni
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A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model a...
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UTMs are a really valuable tool when it comes to understanding where your traffic is coming from, but not processing their data properly can get in the way of making them an effect...
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