A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model a...
UTMs are a really valuable tool when it comes to understanding where your traffic is coming from, but not processing their data properly can get in the way of making them an effect...
My group of internal users (60+) are starting to get up to speed and they're discovering the change score flow step. We use this with our end users for some advanced programs like ...