Kiersti_Esparz1

Kiersti_Esparz1
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Date Last Visited
‎09-16-2020 07:20 PM
Level 7
Joined the community 09-08-2012
Rank Icon Level 7
Head of Product Management, Email Delivery & Compliance
San Mateo, CA
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  • Re: Invalid Email Addresses
    by Kiersti_Esparz1 name dot 10-13-2016

    This blog may be helpful as you review different bounce types - How to Manage Your Marketo Database for DeliverabilityThank you,Kiersti

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    Discussions
    4422 1 0
  • Re: Why "No-Reply" is No Bueno
    by Kiersti_Esparz1 name dot 08-16-2016

    Courtney,I would definitely encourage the use of marketing@abc.com, as long as it is a legit email address/inbox that your IT Department created for you. Because filters are looking to make sure your From Address is a real address - that last step is important. They key with the From Address is co...

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    Blogs
    3278 2 0
  • Re: Setting Up a SubDomain in GoDaddy
    by Kiersti_Esparz1 name dot 07-20-2016

    Sanford,We have found that SPF can be confusing so we generally recommend using Soft Fail (~all) just in case errors are made. When working directly with customers my team does provide SPF FAIL (-all) recommendations once we can do a little added verification.Great question (as always)!-Kiersti

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    Blogs
    2820 0 0
  • Why "No-Reply" is No Bueno
    by Kiersti_Esparz1 name dot 05-25-2016 quickview

    Why you should have a valid working from and reply to rather than a non-functional or "no-reply":1) Encouraging engagement is key to maintaining a positive reputation. It demonstrates credibility to ISPs when recipients engage with your email and replying to your email and adding your address to an ...

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    Blogs
    6432 13 3
  • Re: Understanding a Spike in Click Activity
    by Kiersti_Esparz1 name dot 05-23-2016

    Trask,Unfortunately I am not the expert on how to construct the Smart Lists. There are a number of interesting ideas in the discussion linked above. A method I have heard works successfully is including"visits web page" when also tracking the "email click" activity. The bots that are clicking the...

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    Blogs
    6654 0 0
  • Thank you all who attended the University Day sessions! (2 of 2 posts)
    by Kiersti_Esparz1 name dot 05-20-2016 quickview

    Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of ...

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    Blogs
    2151 3 0
    AnalyticsReporting Deliverability
  • Thank you all who attended the University Day sessions! (1 of 2 posts)
    by Kiersti_Esparz1 name dot 05-19-2016 quickview

    Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of ...

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    Blogs
    4193 2 2
    Deliverability
  • Re: Gmail Prefers Their Email Encrypted
    by Kiersti_Esparz1 name dot 05-18-2016

    As Sanford Whiteman indicated - Marketo has implemented Opportunistic TLS for all customers by default. No action necessary by you or your teams.

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    Blogs
    1984 0 0
  • verizon.net email moving to AOL Mail
    by Kiersti_Esparz1 name dot 05-18-2016 quickview

    Earlier this month Laura Atkins over at Word to the Wise (great blog!) talked about the AOL/Verizon merger. "Last year Verizon bought AOL. As part of that merger some @verizon.net email is being migrated to the AOL backend. FAQs published by Verizon say this change is only affecting users in FL, TX...

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    Blogs
    5600 0 0
  • Marketo helps manage your data with the List Unsubscribe Header
    by Kiersti_Esparz1 name dot 05-09-2016 quickview

    What is it?The List-Unsubscribe header is in the unseen header portion of email messages. Recipients don't see the header itself but if the receiving email network leverages the List Unsubscribe Header recipients will see an Unsubscribe button they can trust to unsubscribe from future messages. The...

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    Blogs
    21005 1 19
    Deliverability
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Public Statistics
Date Registered ‎08-09-2012 02:03 PM
Date Last Visited ‎09-16-2020 07:20 PM
Total Messages Posted 81
Likes Received 163
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