Level 7
Joined the community 09-08-2012
Level 7
San Mateo, CA
Head of Product Management, Email Delivery & Compliance
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This blog may be helpful as you review different bounce types - How to Manage Your Marketo Database for DeliverabilityThank you,Kiersti
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Courtney,I would definitely encourage the use of marketing@abc.com, as long as it is a legit email address/inbox that your IT Department created for you. Because filters are lookin...
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Sanford,We have found that SPF can be confusing so we generally recommend using Soft Fail (~all) just in case errors are made. When working directly with customers my team does pro...
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Why you should have a valid working from and reply to rather than a non-functional or "no-reply":1) Encouraging engagement is key to maintaining a positive reputation. It demonstra...
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Trask,Unfortunately I am not the expert on how to construct the Smart Lists. There are a number of interesting ideas in the discussion linked above. A method I have heard works suc...
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Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog...
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Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog...
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As Sanford Whiteman indicated - Marketo has implemented Opportunistic TLS for all customers by default. No action necessary by you or your teams.
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Earlier this month Laura Atkins over at Word to the Wise (great blog!) talked about the AOL/Verizon merger."Last year Verizon bought AOL. As part of that merger some @verizon.net e...
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What is it? The List-Unsubscribe header is in the unseen header portion of email messages. Recipients don't see the header itself but if the receiving email network leverages the L...
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