Kiersti_Esparz1

Level 7

Joined the community 09-08-2012

Level 7

Head of Product Management, Email Delivery & Compliance

San Mateo, CA

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Re: Invalid Email Addresses

by Kiersti_Esparz1 10-13-2016

This blog may be helpful as you review different bounce types - How to Manage Your Marketo Database for DeliverabilityThank you,Kiersti

Discussions

4474 1 0
Re: Why "No-Reply" is No Bueno

by Kiersti_Esparz1 08-16-2016

Courtney,I would definitely encourage the use of marketing@abc.com, as long as it is a legit email address/inbox that your IT Department created for you. Because filters are looking to make sure your From Address is a real address - that last step is important. They key with the From Address is co...

Blogs

3292 2 0
Re: Setting Up a SubDomain in GoDaddy

by Kiersti_Esparz1 07-20-2016

Sanford,We have found that SPF can be confusing so we generally recommend using Soft Fail (~all) just in case errors are made. When working directly with customers my team does provide SPF FAIL (-all) recommendations once we can do a little added verification.Great question (as always)!-Kiersti

Blogs

2841 0 0
Why "No-Reply" is No Bueno

by Kiersti_Esparz1 05-25-2016

Why you should have a valid working from and reply to rather than a non-functional or "no-reply":1) Encouraging engagement is key to maintaining a positive reputation. It demonstrates credibility to ISPs when recipients engage with your email and replying to your email and adding your address to an ...

Blogs

6461 13 3
Re: Understanding a Spike in Click Activity

by Kiersti_Esparz1 05-23-2016

Trask,Unfortunately I am not the expert on how to construct the Smart Lists. There are a number of interesting ideas in the discussion linked above. A method I have heard works successfully is including"visits web page" when also tracking the "email click" activity. The bots that are clicking the...

Blogs

6736 0 0
Thank you all who attended the University Day sessions! (2 of 2 posts)

by Kiersti_Esparz1 05-20-2016

Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of ...

Blogs

2182 3 0

AnalyticsReporting Deliverability
Thank you all who attended the University Day sessions! (1 of 2 posts)

by Kiersti_Esparz1 05-19-2016

Carmi Lopez-Jones, an AMAZING Deliverability Consultant at Marketo, and I presented on Marketo's University Day at Summit. I promised to share the content we presented in this blog because our PPTs were updated from the copies you received as attendees. And if you did not attend you get a view of ...

Blogs

4222 2 2

Deliverability
Re: Gmail Prefers Their Email Encrypted

by Kiersti_Esparz1 05-18-2016

As Sanford Whiteman indicated - Marketo has implemented Opportunistic TLS for all customers by default. No action necessary by you or your teams.

Blogs

1996 0 0
verizon.net email moving to AOL Mail

by Kiersti_Esparz1 05-18-2016

Earlier this month Laura Atkins over at Word to the Wise (great blog!) talked about the AOL/Verizon merger. "Last year Verizon bought AOL. As part of that merger some @verizon.net email is being migrated to the AOL backend. FAQs published by Verizon say this change is only affecting users in FL, TX...

Blogs

5649 0 0
Marketo helps manage your data with the List Unsubscribe Header

by Kiersti_Esparz1 05-09-2016

What is it?The List-Unsubscribe header is in the unseen header portion of email messages. Recipients don't see the header itself but if the receiving email network leverages the List Unsubscribe Header recipients will see an Unsubscribe button they can trust to unsubscribe from future messages. The...

Blogs

21317 1 19

Deliverability