Kiersti_Esparz1

Kiersti_Esparz1

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Offline
Date Last Visited
‎09-16-2020 07:20 PM
Level 7
Joined the community 09-08-2012
Rank Icon Level 7
Head of Product Management, Email Delivery & Compliance
San Mateo, CA
  • Navigating tracking link or landing page domain changes

    It is possible to have multiple landing page domains set up within Marketo - Add Additional Landing Page CNAMEs - Marketo Docs - Product DocsIs this article helpful ?YesNoI get lots of questions about how to manage changes to the links used within email. This can happen with a business name changes...

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    Blogs
    2551 1 1
  • Re: Improving Delivery to VerizonMedia/Yahoo/AOL

    Thank you Carrie! I will update the article with the newer version of the document https://www.m3aawg.org/sites/maawg/files/news/M3AAWG_Senders_BCP_Ver3-2015-02.pdf

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  • Re: Understanding a Spike in Click Activity

    There is a fascinating discussion about this happening here - https://nation.marketo.com/message/119613#comment-119613

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  • Understanding a Spike in Click Activity

    Recently my team was managing a customer escalation about an unexpected and suspicious spike in click activity in email. The customer observed all the links within an email activated immediately after delivery. This is a known issue with filters like Barracuda. The email is accepted and if the mes...

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    Blogs
    29866 19 11
  • Tools to monitor your Sending Reputation

    The Email Deliverability and Privacy Team always stresses the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks, etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics you’ll get a good picture of how your emails are being receive...

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    Blogs
    12422 9 5
  • Understand your Gmail reputation using their Postmaster Tools

    Set Up Google's Postmaster Tools Customers are able to leverage Google's postmaster tools by setting up a TXT record for the From Address domain.Does not require a dedicated IP and does not require Marketo to set up DNS for the customer. If you send a large volume of emails to Gmail users, you can u...

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    Blogs
    5133 1 3
  • Improving Delivery to VerizonMedia/Yahoo/AOL

    If you are experiencing email delivery issues to VerizonMedia/Yahoo/AOL , chances are you need to improve your sending reputation. The best way to ensure you have a good reputation is to send timely and relevant email to an active and engaged audience. The following are some suggested best practices...

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    Blogs
    2670 2 2
  • Re: Creating Nested SPF Entries

    Thank you for pointing this out. It looks like a record was added in December 2015 that resulted in too many lookup mechanisms being in the SPF record. We have made necessary edits to ensure that we don't run into that error!

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  • Common SPF Errors & Fixes

    Syntax RecommendationsCommon Look Up mechanismsa:mx:include:ip4:ip6:exists:ptr:allCommon Modifiersredirect=exp=An A Record must ALWAYS contain IP address (map host to IP)CNAME (Alias) must contain hostnames. No IPs hereNS an MX records must contain host names. No IPs allowed.MX records (for mail ser...

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  • Re: Creating Nested SPF Entries

    I lead Marketo's Email Privacy and Deliverability Team. We will get this blog updated shortly to work out some of the inaccuracies.

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Public Statistics
Date Registered ‎08-09-2012 02:03 PM
Date Last Visited ‎09-16-2020 07:20 PM
Total Messages Posted 81
Likes Received 163