Balkar_Singh

The data remains in Marketo - however what is the warning? Did you happen to change the field type?

JOACHIM FERRARI‌ - "Opened" Is logged when a recipient views an email with images NOT blocked. Only one open event per email, per person, per smart campaign is logged. If they open the same email from their inbox twice, it will not be logged more than once.Understanding Email Event Logging - Marketo...

Hi Brandon - Not necessarily through app (though it's the most scalable and accurate) - attendees can also be imported after working out the list of the people who visited the booth, which requires a lot if manual effort.

In addition to the evergreen way to analyse it outside Marketo - if the audience was segmented, we can assume there's a refined scope to gather this insight.Also - would suggest to consider the Content Type (TOFU/MOFU/BOFU) and any other parameters which can "normalize" the comparison - e.g. look fo...

As Jay says - it's specific to every business use case. However, the way to measure and improve is based how strong Sales-Marketing alignment is persistent. To maintain realistic scores, though, defining a score range, a time range to account for visits is a good idea - few years back we used to tra...

Given that tags seems to be a system to track program-level metrics based on flexible categories - most widely used is tracking program status for campaigns. For sources, we see examples of having dedicated source-specific SFDC campaigns to attribute success and pushing qualified leads in Marketo vi...

The following link has the instructionshttps://docs.marketo.com/display/public/DOCS/Create+a+New+Program+Tag+and+Tag+ValuesYou can edit the channel, and adjust the values - though you may need to remove dependencies before making the change.

This may be feasible via defining the Reason constraint and picking the campaign which changes the value. E.g. mentioning the campaign which scores the lead on behavior, and in addition applying the filter member of engagement program.

I'd suggest using the Referrer URL constraint on the trigger and reference the source UTMS by using the operator contains.

As Eric Stone mentions, "mktoemail.com" could be considered as a "promotional" element in the email. Using a branded subdomain could affect marketing efforts positively. There are various best practices to follow and try to get into primary emails. For example, various sources mention that, Gmail wo...