Balkar_Singh

Pia Simeoni​ - The method I mentioned in previous comment doesn't involve attributing revenue to a program. However, there are metrics and ways which can get you closer to that goal. This method is to store information on lead.For getting closer to measurement of strategic metrics, there are some pr...

Would suggest to use a smart list with the criteria of events which you wanted to happen - e.g. Fills out form (define this in a smart list - say, XYZ) Possibly you want to send a follow-up to prospects who qualify for a second try. Reference the first try (the campaign via which you first sent them...

Martin Saberton​ - If the link which is promoted has the UTM parameters, and the hidden fields on Marketo form are configured to capture those values, they work regardless of where you promote the link.The integration (assuming LinkedIn Lead Gen Forms) allows to map a limited set of fields, and that...

Pia Simeoni​ - Would suggest to label the collateral/content/assets as Resource Center - and then attribute the source/channel/medium into different fields. Digital would be one channel which caused this traffic, organic would be another. Erik Heldebro​ had written about how to achieve this here - F...

For non Mkto pages which are being tacked via Munchkin, you would want to use "contains" and URL string - google.comMarketo LPs will appear just as they are named in Marketo.

Doing this will potentially create duplicates. Instead - add the email addresses which you have in the SFDC report to Marketo smart list in the filter Email Address is, to see how much of your SFDC records actually exist in Marketo. The rest may be in SFDC and not in Marketo, or there could be more ...

I think we need to set it up for all form fills, as they're different content. A triggered campaign for each different content/form fill, looking at Data Value Changes of Marketing Suspended from TRUE to FALSE, and a member of Smart Campaign which sent them the Double Opt In Email can send the corre...

No - this should not be the case!I'd rather stick with a flow configured to hold leads until they confirm. Thanks for the point!

If you want to exclude the members of the program from the smart campaign, you can say Not a Member of Program in the smart campaign - though, the leads can only be added once to a program. Even if you don't filter them, ideally, they should skip the step as they would be already in the program