Colin_Mann

The comments by Geoff Krajeski on the workflow above offer good thinking. Also, if you are sending emails to people who didn't open the first email, then you should consider making some changes i.e. change the email subject, body copy or send them a different marketing asset altogether i.e. one that...

Thanks Dan, I've had the same issue and thought there was probably a simple solution.

Very helpful thank you

Thanks Sanford, I've used the pURL feature before to personalise URLs for direct mail print runs so I will be sure to read up on that again. Thank you.

Yes that's a good approach. We used a similar model for a while scoring A1 through to D3 based on demographic and behavioural criteria and then handling the data appropriately i.e. passing them over or nurturing them. I think your approach is a good one - we haven't got to the stage of predictive an...

Edward has it right. We used to sync at the program level i.e. automatically but we no longer use that and instead use flow steps in a smart campaign to 'Add to SFDC campaign'. The reason is similar to the one you describe - we were finding that lists such as direct mail were appearing with our agen...

Everyone will build their folders differently and it will depend on the needs of your business but see these links for some thoughts on Best Practice:Program Naming Best Practices Marketo - Organization and Naming ConventionsWorksheet for Organization and Naming We split our folders into our differe...

I should point out that I haven't used them but I was quite impressed with Lingotek when we last reviewed our translation provider globally. In 2016 you really want someone who can receive and send translations in the cloud and they seem to be able to support both that and Marketo integration. See t...