Level 5
Joined the community 21-05-2014
Level 5
UK
EMEA Marketing Director
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Everyone will build their folders differently and it will depend on the needs of your business but see these links for some thoughts on Best Practice:Program Naming Best Practices ...
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I should point out that I haven't used them but I was quite impressed with Lingotek when we last reviewed our translation provider globally. In 2016 you really want someone who can...
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Yes we do. I find that the Global Campaign Managers in our business (of which I am one) get too close to the content and it becomes easy to miss issues when you've been reading and...
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We use a similar approach to the one outlined by Juli James.We proof the copy in Word across two sets of eyes and then build the email in Marketo. We then send a test email to ours...
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Agreed - we use triggered campaigns and wait steps for activities such as when we upload content syndication leads and just want one email to be issued immediately and then engagem...
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The replies from Josh Hill and Grégoire Michel are from super qualified people so I am just adding an opinion as a mere mortal but we have used a couple of techniques.We’ve used an...
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I think if it could be based on evidence then yes it would be useful. If it's just opinion about Best Practice then no. I realise that evidence based testing is very very difficult...
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We are also using the ‘program-in-a-program’ approach using smart campaigns but we are doing A/B testing at the most foundational level right now i.e. testing subject lines and ema...
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Thanks Scott, I am bumping up my engagement in the community to increase my knowledge so it all helps, Colin
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Thanks DanThat was the approach I was advocating in house too - it seems a clean approach.Colin
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