Jessica_Cross1

Level 6

Joined the community 21-03-2015

Level 6

San Francisco, CA

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What I've Learned from 100+ Sales and Marketing Meetings

by Jessica_Cross1 08-12-2015

As someone who has been holding weekly sales and marketing check in meetings since 2010, I think I've learned a thing or two on how to make them go smoothly, and what not to do. Here are my top 4 tips on how to make these meetings successful for both parties involved.1. Decided on the metrics you ar...

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981 1 0
Re: How to Guide: Predictive Advertising

by Jessica_Cross1 08-12-2015

Yes! you can still use ad bridge regardless of your CRM.

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1918 0 0
Re: How to Guide: Predictive Advertising

by Jessica_Cross1 07-16-2015

I believe you have to authorize your personal account AND then it will ask you if you want to use Facebook as yourself or as your company. You also need to be an admin for your company page.

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1918 0 0
How to Guide: Predictive Advertising

by Jessica_Cross1 07-09-2015

Have you used Marketo Ad Bridge yet? If not, you really should. In this post I'm going to walk you through how to use Marketo Ad Bridge to build predictive advertising. Marketo serves as the connecting platform from my predicatively scored leads to Facebook advertising to deliver highly targeted le...

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2927 7 6
Re: Get Your Stamp On - The Importance of Date Stamping

by Jessica_Cross1 06-12-2015

Date stamping MQL, SAL, and SQL is critical to my lifecyle reporting. I train my sales reps to disposition an MQL within 24 hours OR ELSE. This means I can't run an MQL report on everyone with a lead status = MQL as typically only 3 or 4 show up in the report. I've also put the stamps on contacts a...

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4352 0 0