Jessica_Cross1

Level 6

Joined the community 21-03-2015

Level 6

San Francisco, CA

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Re: Bucket programs for tracking content across channels

by Jessica_Cross1 in Champion Program Blogs 03-11-2016
Latest Post 03-11-2016 by Jessica_Cross1

I wouldn't say it is two sets of programs. It is more that each piece of content has a bucket program to track all downloads and then that content can be used across 5, 10, even 20...
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Bucket programs for tracking content across channels

by Jessica_Cross1 in Champion Program Blogs 03-10-2016
Latest Post 11-07-2016 by Jessica_Cross1

What I have learned over the years is that it becomes really hard and un-scalable to make a new Facebook, Twitter, LinkedIn, or Google AdWords Program in Marketo for every instance...
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3 quick reasons why sales doesn't call your leads

by Jessica_Cross1 in Champion Program Blogs 12-29-2015
Latest Post 01-29-2016 by Michael_Mason

Reason #1 You serve up bad leads. No really. They are bad leads and you are wasting your sales team’s time. One of the joys of inbound marketing is that we are attracting prospect...
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Re: It’s Holiday Time – Stop those MQL Alerts

by Jessica_Cross1 in Champion Program Blogs 12-22-2015
Latest Post 12-22-2015 by Jessica_Cross1

Thanks for the reminder. I turned my alerts campaign off to not bug my reps.
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Re: Want a Marketo-ready Responsive Email Template?

by Jessica_Cross1 in Champion Program Blogs 12-03-2015
Latest Post 12-03-2015 by Jessica_Cross1

Excellent Christmas present. Thank you.
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Re: How to Build an Engagement Nurture System

by Jessica_Cross1 in Champion Program Blogs 11-15-2015
Latest Post 11-15-2015 by Jessica_Cross1

did you publish this on your blog? I want to share this article widely.
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Re: My MQL Hack

by Jessica_Cross1 in Champion Program Blogs 10-01-2015
Latest Post 10-01-2015 by Jessica_Cross1

Contacts can also MQL. I just duplicate the Lead Status field on the contact object and call it "Contact Status." Customers contacts are set to a Contact Status = customer. If a co...
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Re: My MQL Hack

by Jessica_Cross1 in Champion Program Blogs 09-15-2015
Latest Post 09-15-2015 by Jessica_Cross1

At a previous company where we had a problem with "tire kickers" I did create a smart campaign to add folks who's MQL count reached 10 to the scoring suppression list. That was a s...
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My MQL Hack

by Jessica_Cross1 in Champion Program Blogs 09-10-2015
Latest Post 09-08-2018 by Jessica_Cross1

As the director of marketing at Fliptop I had the pleasure of being not only the primary user of predictive lead scoring for my demand gen efforts, but I also get to work closely w...
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How I got to 0 Duplicate Leads #humblebrag

by Jessica_Cross1 in Champion Program Blogs 08-18-2015
Latest Post 08-18-2015 by Elliott_Lowe1

It wasn’t easy. Believe me. And honestly I started with less duplicates than any other company I’ve ever worked for. Coming into Fliptop and getting to basically start the Marketo ...
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