Jessica_Cross1

Level 6

Joined the community 21-03-2015

Level 6

San Francisco, CA

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Re: Bucket programs for tracking content across channels

by Jessica_Cross1 03-10-2016

I wouldn't say it is two sets of programs. It is more that each piece of content has a bucket program to track all downloads and then that content can be used across 5, 10, even 20 demand generation programs.

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Bucket programs for tracking content across channels

by Jessica_Cross1 03-10-2016

What I have learned over the years is that it becomes really hard and un-scalable to make a new Facebook, Twitter, LinkedIn, or Google AdWords Program in Marketo for every instance of an advertisement of your content. Take for example EverString's State of Predictive Marketing. I have that running ...

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3 quick reasons why sales doesn't call your leads

by Jessica_Cross1 12-28-2015

Reason #1 You serve up bad leads. No really. They are bad leads and you are wasting your sales team’s time. One of the joys of inbound marketing is that we are attracting prospects to our sites to download the content we painstakingly produced. The negative is we also attract junky leads. Thankf...

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Re: It’s Holiday Time – Stop those MQL Alerts

by Jessica_Cross1 12-22-2015

Thanks for the reminder. I turned my alerts campaign off to not bug my reps.

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Re: Want a Marketo-ready Responsive Email Template?

by Jessica_Cross1 12-02-2015

Excellent Christmas present. Thank you.

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Re: How to Build an Engagement Nurture System

by Jessica_Cross1 11-14-2015

did you publish this on your blog? I want to share this article widely.

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Re: My MQL Hack

by Jessica_Cross1 09-30-2015

Contacts can also MQL. I just duplicate the Lead Status field on the contact object and call it "Contact Status." Customers contacts are set to a Contact Status = customer. If a contact is associated with an open opp, a Marketo smart changes their status to "Engaged." When the opp is closed lost,...

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Re: My MQL Hack

by Jessica_Cross1 09-15-2015

At a previous company where we had a problem with "tire kickers" I did create a smart campaign to add folks who's MQL count reached 10 to the scoring suppression list. That was a static list that was then referenced in all scoring smart campaigns so the lead would not accumulate points to re MQL.

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My MQL Hack

by Jessica_Cross1 09-10-2015

As the director of marketing at Fliptop I had the pleasure of being not only the primary user of predictive lead scoring for my demand gen efforts, but I also get to work closely with our engineering team to help shape the product. A couple weeks ago we brought on a new data scientist and I gave him...

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How I got to 0 Duplicate Leads #humblebrag

by Jessica_Cross1 08-18-2015

It wasn’t easy. Believe me. And honestly I started with less duplicates than any other company I’ve ever worked for. Coming into Fliptop and getting to basically start the Marketo instance from scratch, I knew that I wanted to build things my way (the right way) and that included getting the databa...

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