About Michael_Mason

Michael_Mason · ‎06-20-2019

What happens when Marketo decommissions a Marketo instance?

Michael_Mason · ‎11-19-2018

When you are focused on specific area of Marketo and want a deeper dive than what you see in documentation, that's a great way to get under the hood with a mentoring session. Further, if you watch any of the videos from Summit, and find something that's a bit over your head, ask for a mentoring session to explain the parts you don't understand. It's also good if you have a specific use case that you want to explore. While you can get that via support, the mentoring session often gets the Marketo support person a better idea of what you're trying to do and allows for spontaneous ideas that would not usually come up via email.

Michael_Mason · ‎10-23-2018

Your best bet might be to make the email generic with a button that says something along the lines of "Get our latest offers", that drives to a landing page. That way, you can change the landing page with your updated offers, and if anyone clicks thru, they are seeing exactly what you have to offer.

Michael_Mason · ‎10-17-2018

A question to clarify my understanding on this portion. Regarding the scenario where an existing lead fills out a form, how would one keep the data from being put into the Marketo db by proxy? My guess would be set up similar fields in Marketo to the actual fields and our forms would write to these proxy fields (Example: Field "First Name" might have a proxy field named "PROXY First Name", and the forms would all use these proxy fields. Then, on a positive response from the reCaptcha webhook, we'd use a SC to overwrite any data from the proxy to the actual field. Is that accurate? If I'm completely off-base, any guide toward enlightenment is greatly appreciated!!

Michael_Mason · ‎10-17-2018

The "hidden field" method is not usable, as the field cannot be required. If the field is required, valid form fill outs could never complete, because you'd be requiring a field they can't see. A bot could easily not fill in a field that is not required.

Michael_Mason · ‎09-24-2018

So after three weeks of going back and forth with our IT team, we finally got it working where we can send the URL to the API which shortens the URL and then sends the SMS. Two things happened that I think helped, though I'm sure there's some clean-up to do, as per Sanford's previous reply. Defining the parameter for the URL BEFORE the message. I'm not 100% sure if that is necessary, but seemed like it makes sense, assuming the code is executed from top to bottom. The second thing that finally put us over the edge, was the case-sensitivity which I probably would have figured out eventually, but was made much easier because of Sanford's suggestion. The code that actually works: [ { MobileNumber : {{lead.Mobile Phone Number}}, Parameters: [], Url: {{lead.Amazon SMS URL}}, Message : "Your Direct Energy Business energy plan expires soon. Locking in a new rate only takes a few minutes. Get started now! #Url# Text HELP for help. Text STOP to opt-out of messages.", } ] Once again, thank you Sanford. I really would like to buy you a case or bottle of your favorite beverage!

Michael_Mason · ‎09-18-2018

It was a long shot. I'm eager to learn, but without a solid foundation in javascript, I feel like I'm picking up a book and opening to the middle and starting to read.

Michael_Mason · ‎09-17-2018

Sanford Whiteman I appreciate the opportunity to re-think my guess. When a descending order is chosen, the order would be -1, 0, 1, etc. ⊥ , would equate to a -1, as would "Thumbs down" .

Michael_Mason · ‎09-13-2018

Because down comes before up when descending (from bottom to top). I'm TOTALLY guessing, though.

Michael_Mason · ‎09-05-2018

Thanks Sanford, your input is always appreciated. I'll fix those trailing commas and the URL case and see if that helps. As far as the endpoint, I'm not 100% sure. My architecture team settled on Amazon SNS, but I believe they are trying using an API to get the data out of Marketo, shorten the URL via bitly and then sending the SMS. They seem like they know what they're saying, but not 100% sure as they know worlds more than I do. Should I ask them what the actual endpoint is?

Michael_Mason · ‎09-05-2018

We're using a webhook to send Marketo data to Amazon SNS to then send an SMS. We've been success sending an SMS with a tokenized field for the message, however, we want to ultimately use this message field with a URL stored in a Marketo field to drive a renewal communication. I'm having trouble getting the URL to populate from the webhook in the text message. We've tried a few different permutations, but so far no luck. This works and populates the mobile number and message, but the resulting SMS does not populate the URL. [ { MobileNumber : {{lead.Mobile Phone Number}}, Message : {{lead.Amazon SNS Message}}, Url : "www.google.com?test=test", } ] Tried this also with same result: [ { MobileNumber : {{lead.Mobile Phone Number}}, Message : {{lead.Amazon SNS Message}}, Url : {{lead.Enrollment Cart URL}}, } ] Any ideas?

Michael_Mason · ‎05-31-2018

Thank you for the heads up! It's appreciated!

Michael_Mason · ‎05-04-2018

I'm concerned I may be seeing an alternate issue. I'm on v.66 of Chrome, and I'm noticing that there's no Marketo forms on my site. Some are Marketo landing pages that should have a form, and some are CMS/Sitecore pages with embedded Marketo forms. Some are on HTTP, some are HTTPS. Is anyone else seeing this? Is this a cert issue?

Michael_Mason · ‎03-29-2018

Great questions, Valerie. I'm interested in seeing what the community has to offer on your inquiry!!

Michael_Mason · ‎03-15-2018

I was looking at the asset audit trail and noticed that in my instance, there's a workspace called "Global Hidden System". Is this something that Marketo created? We have only ever had a Default workspace. Any ideas? Is Marketo running Dark Ops? Should I be worried? Note: I'm the admin (though not the only admin). I looked to see if I could find out who might have created this, but I could not. I have a question into Marketo support to see if they can shed light on this. Do most of you have multiple admins? If so, how would you handle something like this?

Michael_Mason · ‎03-14-2018

Thanks Dan, upvoted your idea!

Michael_Mason · ‎03-14-2018

My understanding is that if you have duplicate email addresses in Marketo, it will send to the first email address it finds. That, however, depends on how Marketo puts the results together. Meaning it could be sorting via Company name, or First Name, or some other criteria you specified, so unless someone else can answer the EXACT way Marketo sorts, it's a toss-up. You have no way of knowing which one will be selected. If I'm wrong, please someone correct me. I hope I'm wrong.

Michael_Mason · ‎03-07-2018

Thanks Greg, I appreciate the response. I'm going thru the triggered campaigns and deactivating those. I have some others that are scheduled that I need to shut off and then disable the sync later to see if I can update the schema.

Michael_Mason · ‎03-06-2018

I'm trying update a custom SFDC object associated with a contact record. I'm following the Marketo documentation to update my schema. I disabled the sync and went to refresh the scema, only to get a message there's an active sync in progress and try later. We have a some smart campaigns that trigger off of form fill-outs, could this be interfering with refreshing the schema? Or something else to look for? I've got a ticket open with Marketo, but hoping someone from the community may have a trick or workaround.

Michael_Mason · ‎02-14-2018

We've used Rybbon a few times to deliver virtual gift cards. I'd recommend them, as the system is very easy to integrate and use, you have the ability to return unused/unclaimed cards (for credit) and redeploy a new campaign with a different card (think offering a Amazon gift card would work better after you've gotten no takers on a Target gc.) I'm sure some of the other vendors have similar capabilities. Jignesh Shah and his team have been very responsive with whatever issue we've come across.

Michael_Mason · ‎02-02-2018

Sadly, In that case, you'd be SOL. Would you say you have more mail scanners that click all links than actual people that click within seconds of your email send?

Michael_Mason · ‎02-02-2018

I'm stoked I had the same idea as you, Josh!! So the mail scanners see that link and essentially mark it as spam?

Michael_Mason · ‎02-02-2018

I'm not sure this would work, but I've thought of putting an "invisible" link as the first link of my emails (in the pre-header) and ANYTHING that clicks that link is garbage. You would have to set success to false or somehow mark this (temporarily) as not being a successful interaction. Perhaps a filter campaign in this instance would be used, so: If main CTA is clicked, AND invisible link is NOT clicked AND there's a CTA linked website visit, then SUCCESS, otherwise, do nothing. The downside is, if there IS an interaction post scanner, you'd never know it. Wait! What if you timestamped that initial invisible click, and your filter campaign could be set to look at the timestamp and let's say positive interaction that happens 5-10 minutes after that timestamp would be considered a "live" interaction?

Michael_Mason · ‎02-01-2018

Would this assume that operational marketers know what CSS classes within the schema mean? I'm wondering if that might be too much to ask. Or would it be a matter of selecting one and testing in their browser?

Michael_Mason · ‎01-26-2018

Agreed. We've been trying to figure out why SFDC contacts/leads don't end up in Marketo. After a long conversation with support, we learned about movement with the SystemModStamp and would like Marketo to be smart enough to see leads that were created but don't have "movement" from a SystemModStamp perspective. Our idea (from a SFDC side) was that moving a lead/contact into a campaign triggers "movement" and thus updates SystemModStamp.

Michael_Mason · ‎01-24-2018

Hey Frank, would like to hear more about challenges you faced.

Michael_Mason · ‎01-24-2018

Hi Veronica, I'd be interested in seeing that integration guide. I just followed you, but don't seem to be able to send you a PM.

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Date Registered	‎03-31-2015 07:17 AM
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