Level 6
Joined the community 21-03-2015
Level 6
San Francisco, CA
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Nice use of Slackbot. My director of SDRs wanted to know if I could turn our aging MQ report into a slack bot. Where there is a will there is a way, right?
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Technically . . . the successful email alerts are sent into outer space, with satellites and 4g cell phone networks and what not. The unsuccessful email alerts don't even leave the...
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The "alerts being sent to no one because they fired before a sales owner was assigned" is such a good example. Learned early on that after a new lead is created, gotta add in at le...
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Excellent write up. I'm always surprised when I see marketers with now lifecycle campaigns at all and no real "MQL" process.
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Since you mention naming convention, here is a post I did on naming conventions! Salesforce Campaign Best Practices for B2B Marketing Hackers - BrightFunnel
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Okay I'll document the "last campaign" stamping flow next. I also have MQL first date, MQL most recent date, and MQL counter. Just to see if folks cycle through too many times.
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The idea had been brewing for a LONG TIME. Primarily because I've tried to build a program for every instance of content that is used across Twitter, LinkedIn, AdWords, etc. etc. a...
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In order to understand which content and ad is working inside of Facebook we look to the ad platform itself to analyze impressions, clicks, engagements. Same goes for Google, Linke...
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One thing about putting the landing pages with the content programs is then they receive acquisition credit. It is that where thee acquisition credit belongs or is it with the goog...
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At other places I created a custom channel tag for the offer, product, and region.My problem with that was those tags don't naturally sync over to SFDC to empower reporting tools t...
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