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Oh that's an interesting thought, Katja! You could also create a smart list of those people and have it sent to you as a report weekly if you don't need to follow up immediately.
It’s almost Halloween, so this seems like the perfect time to talk about something even more scary than ghouls and goblins: silent problems in your Marketo instance! There is a whole world of issues lurking behind the closed doors of your Marketo instance, waiting to jump out and scare you. Never fe...
This is not expected behavior, open a support ticket
If the field was created properly in SFDC, should sync to Marketo within the hour. If you're still not seeing it, ask your SFDC Admin to dig in, they need to make sure it's readable (and editable if you need it) by the Marketo Sync User.
Can you share screenshots of how things are set up?
There are 2 main ways to put people in the right Engagement program. The cleanest is using a Segmentation. This works if it's easy to delineate where they should go. For example, we had 2 nurtures, one for Executives and one for Practitioners. We have a Job Title Segmentation, so people in the Segme...
Agree, there is always something new to learn. That's what I love!
Yes it's so nice to have such a great community!
If you're studying for MCA and not MCE (or if you are brand new to Marketo), Marketo University Online is a great free resource! http://universityonline.marketo.com/
Agree, scoring tokens are great! Especially if you have a Behavior Score and Demographic Score that roll up to Person Score, you can ensure that you're always adding the same increment to the main score and sub-score at the same time. Also having them as tokens means you can get a quick snapshot of ...